Chapter 6 Flashcards
strategy that focuses on gaining long-term revenue, profits, and market value through managing operations in multiple businesses
corporate-level strategy
process of firms expanding their operations by entering new businesses
diversification
firm entering a different business in which it can benefit from leveraging core competencies, sharing activities, or building market power
related diversification
cost savings from leveraging core competencies or sharing related activities among businesses in a corporation
economies of scope
firm’s strategic resources that reflect the collective learning in the organization
core competencies
having activities of two or more businesses’ value chains done by one of the businesses
sharing activities
firms’ abilities to profit through restricting or controlling supply to a market or coordinating with other firms to reduce investment
market power
exit of a business from a firm’s portfolio
divestment