Chapter 6 Flashcards
Long run ATC
constructing larger plants will lower the minimum ATC to a point, then larger plants will mean higher ATC
Law of Demand def
Other things equal, consumers will buy more of a product as the price declines and vice versa
Elastic demand
a modest price change can result in a substantial change in quantity
Inelastic demand
a substantial price change can only result in a modest change in quantity
Formula for Price Elasticity of Demand
=% change in quantity demanded of X / % change in price of X
What does the formula of price elasticity of demand measure?
the % change in quantity demanded of X due to a 1% change in the price for X
When is demand price elastic?
when a specific percentage change in prices results in a larger percentage change in quantity demanded
Ed will be greater than 1
When is demand price inelastic?
when percentage change in price results in a smaller percentage change in quantity demand
Ed will be less than 1
When is demand unit elastic?
when percentage change in price results in the same percentage change in quantity demanded
Ed will be 1
When is demand perfectly inelastic?
Ed = 0
price change results in no change in quantity demanded
Demand curve is a vertical line
When is demand perfectly elastic?
Current market price allows producers to sell as much as they need; however, even a small increase will drop demand to zero
Ed= infinite
Demand curve is a horizontal line
What is the formula for total revenue?
TR=P*Q
Total revenue test for when demand is elastic
decrease in price causes an increase in total revenue
Total revenue test for inelastic demand
decrease in price causes a decrease in total revenue
Total revenue test for unit elasticity
decrease in price causes no change in total revenue