Chapter 4: Elasticity of Demand Flashcards
Price elastic
A modest price change can cause a substantial change in quantity
Price inelastic
A substantial price change can cause only a modest change in quantity
Formula 1 for Price elasticity of demand
% change in quantity demanded of X/ % change in price of X
Formula 2 for Price elasticity of demand
(change in quant. demanded of x/ orig quant. demanded of x)/ (change in price of X/orig price of X)
When is demand elastic based on Ed?
absolute value of Ed will be greater than 1
When is demand inelastic based on Ed?
absolute value of Ed will be less than 1
When is demand unit elastic based on Ed?
absolute value of Ed is exactly 1
Perfectly inelastic demand
A price change results in no change in the quantity demanded (demand curve is a vertical line)
Perfectly elastic demand
At the ongoing market price, the firm is able to sell whatever the quantity it wishes to sell (horizontal demand curve)
Total-revenue test (elastic)
a decrease in price causes an increase in the total revenue
Total-revenue test (inelastic)
a decrease in price causes a decrease in the total revenue
Total-revenue test (unit elasticity)
a decrease in price leaves total revenues unchanged
4 determinants of price elasticity of demand
1) Substitutability
2) Proportion of income
3) Luxuries vs. Necessities
4) Time
Substitutability in terms of price elasticity of demand
The larger the number of substitute gods that are available the greater the price elasticity of demand
Proportion of income in terms of price elasticity of demand
The higher the price of a product relative to one’s income, the greater the price elasticity of demand for it (demands for big ticket items tend to be more price elastic
Luxuries vs Necessities in terms of price elasticity of demand
The demand for “luxurious goods” tends to be more elastic than the demand for “necessities)