Chapter 6 Flashcards
Figuring out how to push TV as a business and elevate it to a mass medium meant…
creating a coherent set of technical standards for product manufacturers
By 1953 what percent of American households had a TV set?
50%
In the 1940s, the FCC began…
assigning channels in specific geographic areas to make sure there was no interference
In 1966 when color sets took off…
the Big Three networks (CBS,NBD, and ABC) broadcast their entire evening lineups in color
Prime Time
The hours between 8 and 11 pm when networks traditionally draw their largest audiences and charge the highest advertising rates
By the summer of 1997 basic cable channels had captured a larger prime time audience than…
broadcast networks had
Premium Channels
- offered by cable
- lures customers with the promise of no advertising, recent and classic Hollywood movies; and original movies or series
When was the introduction of videocassettes and VCRs and what was their function?
In 1975-76, video cassette recorders enables viewers to tape-record TV programs and play them back later
Third Screens
Online viewing experiences ( 1st screen movies, 2nd screen television)
Fourth Screen technologies include:
smartphones, iPads, and mobile TV devices
Why is I Love Lucy an example of a sitcom that has survived over time?
because it was originally shot on film
Episodic Series
In this format, main characters continue from week to week, sets and locals stay the same, and tech crews stay with the program
What is the name of the oldest tv show? 1947-present
Meet the Press
CNN
the first 24/7 cable TV news channel
The Public Broadcasting Act of 1967 established th
Corporation for Public Broadcasting and later in 1969 the Public Broadcasting Service (PBS)
Must-carry rules
required all cable operations to assign channels to and carry all local TV broadcast on their system
The Telecommunication Act of 1996
brought cable fully under federal rules that had long governed the telephone, radio, and TV industries
Economics of television and cable:
It is not much of a stretch to define TV programming as a system that mostly delivers viewers to merchandise displayed in blocks of ads.
The key to the TV industries success
offering programs that viewers will habitually watch each week
Syndication
Leasing TV stations or cable networks the exclusive right to air TV shows
Rating
a statistical estimate expressed ad the percentage of households are tuned into that program in the market being sampled.
Today with the fragmentation of media audiences…
the increase of third and fourth screen technologies, and the decline in traditional TV set viewing… targeting consumers has become the main game.
