Chapter 1

Question 1

Culture can be viewed more broadly as…

Answer 1

the ways in which people live and represent themselves in a particlular society at a particular time.

Question 2

Communication can be defined as:

Answer 2

The creation and use of symbol systems that convey information and meaning

Question 3

Mass Communication

Answer 3

the process of designing cultural messages and stories and delivering them to increasingly large and diverse audiences through mass media channels like newspapers, magazines , movies, radio and television

Question 4

What we recognize as modern printing emerged in the middle of the ____ century

Answer 4

15th century

Question 5

what percent of Americans lived on farms and small towns in the 80s?

Answer 5

70 percent

Question 6

Mass Nation

Answer 6

a society in which a large percentage of a diverse population went to the same movies, listened to the same top 40 hits, watched the same tv shows and trusted the same news anchors

Question 7

The digital revolution

Answer 7

a new way of converting, or encoding information like images , text, or sounds into a format that can be saved and transmitted

Question 8

Niche Nation

Answer 8

a society in which people navigate a more varied and complex landscape. Where the media technologies we use and the media products we consume sort us into narrow niches or subcultures, connecting us to some people but disconnecting us from others.

Question 9

Participatory culture

Answer 9

a culture in which it is relatively easy for people to create and share their own content

Question 10

Smartphones have become…

Answer 10

the central hub through which we navigate an increasingly complex media environment

Question 11

What are the three roles each of us plays in relationship to media?

Answer 11

• Media Consumer
• Media Producer
• Media Citizens

Question 12

The Cultural Approach

Answer 12

Another method for analyzing the media– one that doesn’t nessarily contradict the linear model, but identifies a more intricate fabric

Question 13

cultural approach and our role as media citizens push us to analyze the ways that media and culture serve as sites of

Answer 13

political struggle

Question 14

Developing media literacy requires following a critical process that takes us through the steps of:

Answer 14

• description
• analysis
• interpretation
• evaluation
• engagement