Chapter 6 Flashcards

1
Q

What is “personality”?

A

It is the internal characteristics, traits, attitudes and behaviours that distinguish one individual from another

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2
Q

Nature of Personality( 3 distinct characteristics of personality)

A
  1. is consistent
  2. can change
  3. reflects individual differences
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3
Q

Personality Theories

A
  • the trait theory of personality
  • Freudian theory
    -Neo-Freudian theory
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4
Q

Trait theory of personality

A

The trait theory of personality suggests that people have certain basic traits, and it is the strength and
intensity of those traits that account for personality differences.

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5
Q

Trait theory suggests that individual personalities are composed of broad dispositions which are:

A

a) cardinal disposition: Dominant
b) Central disposition: Occur in most individuals
c) Secondary disposition: Occur in certain situations

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6
Q

Freudian theory

A

Human motives are driven by unconscious needs that are biological in nature e.g hunger , sex, thirst

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7
Q

Freud’s Theory elements

A

Id, Ego, superego

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8
Q

ID

A

The id is the primitive and instinctual part of the
mind that contains sexual and aggressive drives
and hidden memories

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9
Q

Ego

A

The ego is the realistic part that mediates between
the desires of the id and the super-ego. It seeks to satisfy the needs of the id by weighing up the benefits and costs before acting to satisfy the need.

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10
Q

Superego

A

The super-ego operates as a moral conscience. Begins at a young age.

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11
Q

Cardinal Traits

A
  • Traits are rare and dominating, usually developing later in life
  • They tend to define a person to such an extent that their names become synonymous with their
    personality
  • Narcissist, Don Juan, Machiavellian (cunning, scheming, and unscrupulous
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12
Q

Central Traits

A
  • These general characteristics form basic personality foundations
  • These traits are not as dominating as cardinal traits, they describe the major characteristics you might use
    to describe another person
  • Descriptions such as “intelligent,” “honest,” “shy,” and “anxious” are considered central traits
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13
Q

Secondary Traits

A

Secondary traits are sometimes related to attitudes or preferences
* They often appear only in certain situations or under specific circumstances. Some examples include public
speaking anxiety or impatience while waiting in line

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14
Q

Neo-Freudian theory

A

Opposite of the Freudian theory
* Social relationships are crucial to the development of the human personality

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15
Q

“Big Five” theory/ Five factor theory

A
  1. Agreeableness
    Level of cooperation and caring for others
  2. Conscientiousness
    Level of thoughtfulness and structure
  3. Extraversion
    Level of socialness and emotional expressiveness
  4. Neuroticism
    Level of mood stability and emotional resilience
  5. Openness
    Level of adventure and creativity
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16
Q

The Role of Personality in Lifestyle

A

A) career
B) Health
C) Socialisation

17
Q

Self-image VS
Self-Concept

A
  • Self-image is the overall subjective
    perception of yourself
  • The mental picture of yourself
  • Self-concept
  • A collection of feelings and beliefs
  • A sense of the “real-me
18
Q

Impacts on Self-Image

A
  • Childhood
  • Media
  • Friends and Family
  • Work Environment
19
Q

Consumer dogmatism

A

How individuals react towards information that conflicts with their traditions and beliefs – a
highly dogmatic person will be very defensive

20
Q

Consumer ethnocentrism

A

Appropriateness, morality, buying/not-buying certain product