Chapter 6 Flashcards
Acquisition
A form of a merger whereby one firm purchases another, often with a combination of cash and stock.
Backward Integration
A firm’s acquisition of its suppliers
BCG Growth-Share Matrix
A corporate portfolio framework developed by the Boston Consulting Group that categorizes a firm’s business units by the market share that they hold and the growth rate of their respective markets.
Conglomerate
A form of diversification in which a firm acquires a business to reduce cyclical fluctuations in cash flows or revenues.
Core Competencies
The firm’s key capabilities and collective learning skills that are fundamental to its strategy, performance, and long-term profitability.
Corporate Profile
Identification of the industry or industries in which a firm operates.
Corporate-Level Strategy
The strategy that top management formulates for the overall company.
Divestment
A corporate-level retrenchment strategy in which a firm sells one or more of its business units.
External Growth
A corporate-level growth strategy whereby a firm acquires other companies.
Forward Integration
A firm’s acquisition of one or more of its buyers.
Growth Strategy
A corporate-level strategy designed to increase revenues, and ultimately profits and or market share.
Horizontal Integration
A form of acquisition in which a firm expands by acquiring other companies in its same line of business.
Horizontal Related Diversification
A form of diversification in which a firm acquires a business outside its present scope of operation but with similar or related core competencies.
Internal Growth
A corporate-level growth strategy in which a firm expands by internally increasing its size and sales rather than by acquiring other companies.
International Franchising
A form of licensing in which a local franchisee pays a franchiser in another country for the right to use the franchiser’s brand names, promotions, materials, and procedures.