Chapter 6 Flashcards
What is the purchasing mix?
Quality, Quantity, Price and Delivery
What are characteristics of services?
Intangible, Inseparable, Variable and ownership
Define marketing
management process which identifies, anticipates and satisfies customer needs
Why is HR important?
Increase productivity, enhance group learning, reduce staff turnover and encourage initiative
What is culture?
collective programming of the mind which distinguishes the members of one category of people from another
What are the levels of culture?
First - observable (behaviour, artefacts and attitudes) Second - values and beliefs Third - assumptions
Handy gave greek deities to harrisons four types of culture what are they?
Power culture (Zeus) is shaped by one individual, Role culture (Apollo) bureaucratic shaped by rational and rules, Task (Athena) shaped by focus on outputs and results and Existential/Personal (Dionysus) shaped by interests of individuals
What type of cultures do robert anthonys classifications fit into?
Strategic - Power, Tactical - Task and Operational - Role.
What are the different type of committees?
Executive (govern) Standing (permanent basis) Ad hoc (formed for particular task) Sub comm (relieve parent of some activities) Joint (co ordinate) and Management
What are four classes of hofstede model?
Power distance - extent to which unequal distribution of power accepted, Uncertainty avoidance - extent to which order, power and control are accepted ,Individualism/Collectivism - prefer to work individually or collectively and Masculinity/Femininity - extent to which social gender roles distinct