Chapter 5A (managing innovation and growth) Flashcards

1
Q

What does innovation lead to?

A

the genesis of new businesses; mechanism of growth because it creates new products/services

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2
Q

On average, what percentage of normal company profits come from new products?

A

32%

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3
Q

What percentage of profits come from new products in innovative companies?

A

50%

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4
Q

What is the best predictor of investment value?

A

Innovativeness

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5
Q

Who did a study on innovativeness?

A

Cooper

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6
Q

What do innovative companies generate?

A

more money; more job; more profits

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7
Q

What is innovation?

A

The act of introducing novel and useful ideas into value-creating new products, new services, or new processes.

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8
Q

What is the criteria in order for something to be innovative?

A

It must be useful and novel.

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9
Q

How does innovation happen?

A

Combine creative ideas with resources and competencies to create a useful, value-creating new product/service/process and then successfully commercialize it.

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10
Q

How many patents did Albert Einstein register?

A

over 1,000 patents

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11
Q

What Albert Einstein an innovator or inventor or both?

A

both

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12
Q

Why was Albert Einstein an innovator?

A

He invented the light bulb, but then realized that you needed power to plug it in to. He then built an electric distribution and generation infrastructure to power it.

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13
Q

Was the Sinclair Research C5 (motorized tricycle) an innovation?

A

no, it sucked. It was just a stupid invention. That got 15 MPH and was made fun of by people.

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14
Q

Was the Segway an innovation?

A

no, it was expensive, banned from sidewalks in a lot of cities, high observability, looked hard to ride

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15
Q

Who was the Segway invented by?

A

Dean Kamen

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16
Q

How many Segways were expected to be sold in the first year of production? How many were actually sold?

A

50,000-100,000; 6,000 in 18 months

17
Q

What did Dean Kamen do differently with the Segway then with his other medical device inventions?

A

he made his own company to market it instead of licensing it to bigger companies

18
Q

What was the Segway Ibot?

A

Another version of the Segway used for wheel-chair bound people. It could climb stairs and stuff.

19
Q

What two types of creativity are there?

A

organizational, individual

20
Q

What are sources of creativity?

A

inventor, users, R and D organization, Customers/Supplier/Complementers, University and Government Funded Research, Collaborative Networks

21
Q

What is creativity?

A

The ability to create work that is useful and novel.