Chapter 56, Place Flashcards
1
Q
Place
A
the location or the place of distribution
2
Q
Channels of Distribution
A
- Wholesaler
- Retailers
- Agents
- online and digital distribution
- Physical distribution
3
Q
Wholesaler
A
Their role is to act as a middleman and ‘break bulk’ for businesses wanting to buy in small volume
4
Q
Retailers
A
responsible for the final part of the distribution chain, selling the final product to consumers
5
Q
Agents
A
to negotiate between buyers and sellers as a middle man
6
Q
Online and digital distribution
A
- textbooks
- music
7
Q
Physical Distribution
A
the method of distribution the business uses such as roads or ferry
