Chapter 5: Value orientation and behaviour Flashcards
Value
an explicit or implicit conception, distinctive of an individual or characteristic of a group, which influence the selection of behaviors.
- communicated both explicitly and implicitly through symbolic behaviors.
- Values and communication are closely related
Hofstede identified 5 cultural dimension which have a significant impact on behavior.
- individualism- collectivism
- masculinity- feminity
- power distance
- Uncertainty avoidance
- Long-term and short-term orientation
Criticism Hofstede
nations may not be the best units for studying cultures, also, surveys are not suitable ways of measuring culture.
Hofstedes work measured cultural dimension at a national level rather individual, and therefore those dimensions characterize the dominant culture of a particular society.
Individualism-collectivism
describes the relationship between the individual and the groups to which he/she belongs.
For example: collectivists ar3e mor3e likely to comply with the wishes of the ingroup than