Chapter 5: Lead Generation Flashcards
- When generating leads, which of the following can be the most effective?
A. Ask clients if they want to make a profit.
B. Ask clients if they want a quick sale and top dollar for their home.
C. Ask clients if they will sell for a little less considering you have a very special family who wants to live in the neighborhood.
D. Ask clients if they are willing to help you make a sale.
B. Ask clients if they want a quick sale and top dollar for their home.
- A reverse directory is used to do which of the following?
A. Obtain legal descriptions of properties.
B. Obtain names from the listed addresses.
C. Obtain names that are not on the federal DNC registry.
D. Obtain names of former owners (chain of title).
B. Obtain names from the listed addresses.
- Which of the following is the most likely reason a listing expires and does not sell?
A. The licensee failed to advertise sufficiently.
B. The licensee didn’t hold enough Open Houses.
C. The tenant would allow the property to be shown only between 10:00 A.M. and 4:00 P.M.
D. The property was not competitively priced to the current market.
A. The licensee failed to advertise sufficiently.
- When evaluating a geographic area for prospecting, which of the following is the most important factor to consider?
A. The annual turnover rate.
B. The total number of homes in the subdivision or neighborhood.
C. The price range of the homes in the area.
D. The amount of competition from other real estate licensees.
A. The annual turnover rate.
- Legal notices provide good listing leads. Which of the following is not a legal notice?
A. Foreclosure
B. Vacancy
C. Probate
D. Eviction
B. Vacancy
- Which of the following is the most important step to take in preparation for an initial visit with a FSBO?
A. Take a picture of the house.
B. Call to confirm that the owner is home.
C. Research and become familiar with the current listings, pending sales, and six months of properties sold in the neighborhood.
D. Dress in a business suit.
C. Research and become familiar with the current listings, pending sales, and six months of properties sold in the neighborhood.
- What should you do when hosting an Open House in a vacant home?
A. Let someone know where you are and have them call you at a prescribed time.
B. Check the home for lighting and security prior to letting anyone in.
C. Ask prospective buyers about their housing requirements as they view the home.
D. All of the above.
D. All of the above.
- Which of the following should you always do when cold calling?
A. Call during meal time to be sure someone is at home.
B. Talk rapidly so you can make more calls.
C. Hang up if someone gets too “long-winded.”
D. Check each number against the federal DNC list prior to making the call.
D. Check each number against the federal DNC list prior to making the call
- Which of the following is an important characteristic of your Internet site?
A. It should be “sticky,” meaning that people may navigate from your site to other sites and return to your site when finished browsing.
B. It should be as short as possible because people don’t read long sites.
C. It should not host your listings because if viewers can see them, they won’t have a reason to call you.
D. It should have as few links as possible.
A. It should be “sticky,” meaning that people may navigate from your site to other sites and return to your site when finished browsing.
- How often should you make contact with a SOI group or geographic farm?
A. Annually
B. Every six months
C. Quarterly
D. Monthly
D. Monthly
