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E-Commerce Marketing > Chapter 5 > Flashcards

Chapter 5 Flashcards

1
Q

SEO?

A

Search Engine Optimization

Process of optimizing a websites content and code in order to get a preferred rank on search engine results

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2
Q

Is there a big secret to SEO?

A

NO! All about quality and quantity

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3
Q

SEO equation?

A

SEO = Quality x Quantity

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4
Q

Quality = ?

A

great content and great experience

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5
Q

Quantity = ?

A

great number of targeted pages, great number of links, likes and followers

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6
Q

One of the Key rules of SEO

A

Be search engine friendly! (Google has information on this)

Work WITH Google. (Treat them like your “mailman”

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7
Q

Web Spiders/Search Engine Robots?

A

Special software programs that are instructed to go to various websites and capture info about the sites

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8
Q

The Top 2 Key SEO Principles

A
  1. Be search engine friendly

2. Be user friendly (useful content)

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9
Q

SEO in Ten Steps

A
  1. Keyword Brainstorming
  2. Researching Search Popularity of Phrases (Demand)
  3. Researching a Competition (Supply)
  4. Keyword Decisions
  5. Site Architecture
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10
Q

Keyword brainstorming

A

1 Step in SEO

  • what keywords describe the business
  • what products/services are most important?
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11
Q

Researching Search Popularity of Phrases (Demand)

A

2 Step in SEO

  • Use Google Keyword Tool
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12
Q

Researching a Competition (Supply)

A

3 Step in SEO

  • Use Google to search competition
  • How many websites compete for the same phrase?
  • Did competition optimize their website?
  • How many results are showing when searching?
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13
Q

Keyword Decisions

A

4 Step in SEO

  • Choose the most important phrases (after researching supply and demand)
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14
Q

Site Architecture

A

5 Step in SEO

  • Website architecture MUST reflect keyword decisions
  • Ideally - have separate website page for each important phrase
  • One page = One phrase
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15
Q

Domain Name/URLS

A

6 Step in SEO

  • Make sure keyword is in the domain name/ page-URLS
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16
Q

HTML Tags

A

7 Step in SEO

  • Put the most important phrase in HTML tags
    Ex: Title tag, description meta tag, alt/image tag, keyword meta tag

On each page!

17
Q

Keyword Density

A

8 Step in SEO

Put keywords in:

  • The heading
  • The subheading
  • The copt ( a couple of times)
18
Q

Link Building

A

9 Step in SEO

Submit website link to directories, search engines, and other related and relevant websites

  • Exchange links with relevant websites in the industry
  • Become a member of industry associations
  • Submitting your sire to paid business directories
19
Q

Social Media Signals

A

10 Step in SEO

Create social media pages with keywords/phrases

Actively promote the pages and connect with customers!

E-Commerce Marketing (4 decks)

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