Chapter 5 Flashcards
SEO?
Search Engine Optimization
Process of optimizing a websites content and code in order to get a preferred rank on search engine results
Is there a big secret to SEO?
NO! All about quality and quantity
SEO equation?
SEO = Quality x Quantity
Quality = ?
great content and great experience
Quantity = ?
great number of targeted pages, great number of links, likes and followers
One of the Key rules of SEO
Be search engine friendly! (Google has information on this)
Work WITH Google. (Treat them like your “mailman”
Web Spiders/Search Engine Robots?
Special software programs that are instructed to go to various websites and capture info about the sites
The Top 2 Key SEO Principles
- Be search engine friendly
2. Be user friendly (useful content)
SEO in Ten Steps
- Keyword Brainstorming
- Researching Search Popularity of Phrases (Demand)
- Researching a Competition (Supply)
- Keyword Decisions
- Site Architecture
Keyword brainstorming
1 Step in SEO
- what keywords describe the business
- what products/services are most important?
Researching Search Popularity of Phrases (Demand)
2 Step in SEO
- Use Google Keyword Tool
Researching a Competition (Supply)
3 Step in SEO
- Use Google to search competition
- How many websites compete for the same phrase?
- Did competition optimize their website?
- How many results are showing when searching?
Keyword Decisions
4 Step in SEO
- Choose the most important phrases (after researching supply and demand)
Site Architecture
5 Step in SEO
- Website architecture MUST reflect keyword decisions
- Ideally - have separate website page for each important phrase
- One page = One phrase
Domain Name/URLS
6 Step in SEO
- Make sure keyword is in the domain name/ page-URLS
HTML Tags
7 Step in SEO
- Put the most important phrase in HTML tags
Ex: Title tag, description meta tag, alt/image tag, keyword meta tag
On each page!
Keyword Density
8 Step in SEO
Put keywords in:
- The heading
- The subheading
- The copt ( a couple of times)
Link Building
9 Step in SEO
Submit website link to directories, search engines, and other related and relevant websites
- Exchange links with relevant websites in the industry
- Become a member of industry associations
- Submitting your sire to paid business directories
Social Media Signals
10 Step in SEO
Create social media pages with keywords/phrases
Actively promote the pages and connect with customers!
