Chapter 3 Flashcards
1
Q
Top 10 online marketing research Tools for competitive research
A
- Google Keyword Planner
- WebPosition.com
- Chrome Apps
- CheckPageRank.net
- SocialMention.com
- Compete.com
- LinkPopularity.com
- Archive.org
- Google Alerts
- Alexa.com
2
Q
What does Alexa.com do?
A
- Gives website rankings based on traffic.
- Bounce rates, pageviews and time on site.
- Basic analytics
- Demographic information
- Referring websites
- Linked websites
- Related websites
- Offers a toolbar extension
3
Q
Google Alerts
A
- Track alerts by keyword
- Track industry trends, new products, competition, people
4
Q
Archive.org
A
“Way Back Machine”
- Worlds largest Internet library
- Historical collections that exist in digital format
- Shows what a website looked like at a certain point in time.
5
Q
LinkPopularity.com
A
- Know who is linking to a website (incoming links)
- Know what people are saying about a website
- Search links from Google, Bing, Yahoo
- Look at what incoming links competitors have
6
Q
Compete.com
A
- Help in allocating marketing budgets
- Channel optimization, media effectiveness
- Estimated visits/trends
7
Q
SocialMention.com
A
- Real-time social media search and analysis
- Strength of discussions about the brand/business
- Negative, neutral, positive ratings
- Sources of posts - ie. number of mentions of a brand in social media
8
Q
CheckPageRank.net
A
- “Google Page Rank” (GPR)
- Googles ranking of websites (from 0 - 10)
- 10 is the best possible ranking
- It is important because it increases chances of being found on Google.
9
Q
Chrome Apps
A
- Aka extensions that show stats
- Must have Google Chrome
- SEOQuake
- SEO SERP Workbench
- SEO for Chrome
- Some extensions can offer suggestions for optimization
10
Q
WebPosition.com
A
- Create reports
- See ranking based on different phrases
- “Page critic” feature - testing SEO quality of website
11
Q
Google Keyword Planner
A
- Most valuable for any marketer
- Search volume = demand
- identify key trends and interests over time
- avg. searches
- Competition level
- Suggested advertising bids (CPC)
- identify typos in keyword searches
