Chapter 5 Flashcards
1
Q
consumer buyer behaviour
A
the process by which individuals search for, select, purchase, use and dispose of goods and services to satisfy their needs and wants
2
Q
consumer market
A
all the individuals and households that buy or acquire goods and services for personal consumption
3
Q
Model of Consumer Behaviour
A
environment - buyers black box - buyers responses
4
Q
characteristics affecting consumer behaviour (4)
A
- cultural
- social
- personal
- psychological
5
Q
cultural (3)
A
- culture
- subculture
- social class
6
Q
social (3)
A
- groups and social network
- family
- roles and status
7
Q
personal (5)
A
- age
- occupation
- economic situation
- lifestyle
- personality
8
Q
psychological (3)
A
- motivation
- perception
- learning
9
Q
buyer decision process (5)
A
- need/recognition
- information search
- evaluation of alternatives
- purchase decision
- post-purchase behaviour
10
Q
buyer decision for new products (adoption process) (5)
A
- learning
- interest (seek information)
- evaluation
- trial
- adoption
11
Q
influence of product characteristics on rate of adoption (5)
A
- relative advantage
- compatibility
- complexity
- divisibility
- communicability
12
Q
consumers may be (5)
A
- innovators
- early adopters
- early majority
- late majority
- laggards
