Chapter 3 Flashcards

1
Q

microenvironment

A

factors close to the company that affect customers; suppliers, competitors

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2
Q

macro environment

A

larger societal forces that affect the microenvironment; economic, natural, political forces

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3
Q

marketing intermediaries

A

firms that help the company to promote, sell and distribute (marketing services agencies, financial intermediaries)

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4
Q

public

A

any group that has an interest or impact on the companies ability to achieve its goals

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5
Q

examples of publics

A

financial, media, government, local

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6
Q

3 markets

A

consumer markets
business markets: use for further processing or production
reseller markets: buy to resell at a profit

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7
Q

environments (6)

A

marketing, economic, natural, technology, political, cultural

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8
Q

order of boomers…

A

baby boomers, generation x, generation y

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9
Q

economies (3)

A

industrial: rich markets for many different products
subsistence: consume most of their own agriculture and industrial output
developing: can be really good to enter for some products

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10
Q

business legislation has been enacted to:

A
  1. protect companies from each other
  2. protect consumers
  3. protect interests of society
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