Chapter 5

Question 1

Business ethics

Answer 1

Principles of conduct that guide a company in the decision making & behaviour

Question 2

ethical challenges digital era

Answer 2

data privacy & security

cybersecurity

trust and transparency

digital marketing ethics

intellectual property rights (copy right, misuse trademark)

algorithm biases

global ethical consideration (regulations, privacy laws)

employee digital ethics (unauthorised sharing)

Question 3

Transhumanism

Answer 3

movement that uses science and technology to enhance human abilities

Question 4

+ transhumanism

Answer 4

longer & healthier lives
overcoming biological limitations
improve cognitive capacities
enhance our physical performance

Question 5

(-) transhumanism

Answer 5

potential new class (superhumans) - increased inequality

loss of privacy - data collection

potential abuse of autonomy & freedom

ethical limitation (identity & humanity, altering life)

Question 6

ESG in digital era

Answer 6

(environmental, social, governance)

Digital ESG framework for digital economy with 3 concepts:

• beyond sustainability (toogoodtogo)
• cross economy (connecting industries through shared ESG goals in a digital context) e.g. vinted
• digital ESG criteria - guideline for beyond just avoiding harm

Environmental: Measuring emissions from data centres, e-waste management

Social: Monitoring digital labour ethics, cybersecurity practices

Governance: Ensuring digital compliance, privacy laws, regulations.

Question 7

new threats

Answer 7

privacy attacks

• singularization: identity disclosure
• likability: insights to likes, dislikes, habits, personal characteristics
• interference: sensitive disclosures - Inference attacks use algorithms or predictive models to determine sensitive information that was not directly shared.

Question 8

legal framework

Answer 8

anonymization: encrypting personally identifiable info from data sets.

pseudonymization: approach personal data is processed in a way which it can no longer be assigned to a specific individual without additional information.

• reversible
• purpose data security while allows data analysis

Question 9

SDG

Answer 9

Sustainable Development Goals

1. No poverty
2. 0 hunger
3. Good health
4. Education
   ect…

Question 10

GDPR

Answer 10

General Data Protection in Europe (since 2018)