Chapter 4

Question 1

KPIs management

Answer 1

return on investment
market share

Question 2

Smart objectives

Answer 2

Specific
Measurable
Attainable
Realistic
Time-bound

(aligned with organization’s mission, vision, values, and designed help organization
achieve its long-term goals)

Question 3

KPIs human resources

Answer 3

employee turnover rate
employee net promoter (eNPS)

employee net promoter score

0-6 detractors

7-8 passive

9-10 promoters

Question 4

KPIs Marketing

Answer 4

Customer acquisition cost
Return Ad Spend
Customer Satisfaction score
Social media engagement

Question 5

KPIs finance

Answer 5

Current ratio
(ability to pay short term debt)

Days Sales Outstanding
(if high then high cash flow, assessing how well a company turns its sales into cash - vital for managing working capital effectively)

Question 6

KPIs operations

Answer 6

total assets turnover ratio (ability generate sales from assets)

inventory turnover

Question 7

challenges: new data & techniques to analyse

Answer 7

data mining
machine learning
time series
network analysis
predictive analysis
descriptive analysis
prescriptive analysis

Question 8

organizational structures

Answer 8

traditional
divisional
matrix

Question 9

design of a business model

Answer 9

value proposition
customer segments
customer relations
distribution channels
revenues
key resources
key activities
key partners
cost structure