Chapter 5 Flashcards
1
Q
distributions of information and promotion materials relating to the service offer.
A
Information and promotion flow
2
Q
Reaching an agreement on the service features and configurations.
A
Negotiation flow
3
Q
The objective is often to sell the right to use a service
A
Negotiation flow
4
Q
The objective is to get the customer interested in buying the service
A
Information and promotion flow
5
Q
In here distribution strategy requires development of a network of local sites
A
product flow
6
Q
integral part of the overall service strategy
A
Site Location
7
Q
An interesting innovation among multi-service business involves creating numerous small factories to maximize geographic soverage.
A
Mini-Stores
8
Q
authorization granted
A
