Chapter 5 Flashcards

1
Q

Public Opinion

A

The distribution of the population’s beliefs about politics and policy issues.

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2
Q

Elites

A

Individuals or groups with a disproportionate amount of political power.

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3
Q

Focus Group

A

A small, diverse group of people whose reactions are studied to gauge public opinion.

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4
Q

Exit Poll

A

A survey conducted as voters leave the polling place to predict the outcome of the election.

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5
Q

Salience of Opinion

A

Refers to how important an issue is to a person.

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6
Q

Push Poll

A

A type of poll designed to influence or sway respondents’ answers by the wording of the question.

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7
Q

Political Socialization

A

The process by which individuals develop their political beliefs and values.

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8
Q

Partisan Polarization

A

The growing ideological gap between political parties.

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9
Q

“Rally Around the Flag” Phenomenon:

A

Increased public support for political leaders during times of national crisis

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10
Q

Literary Digest Poll in 1936

A

A famous poll that incorrectly predicted the winner of the presidential election due to a non-random sample.

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