Chapter 5 Flashcards
Public Opinion
The distribution of the population’s beliefs about politics and policy issues.
Elites
Individuals or groups with a disproportionate amount of political power.
Focus Group
A small, diverse group of people whose reactions are studied to gauge public opinion.
Exit Poll
A survey conducted as voters leave the polling place to predict the outcome of the election.
Salience of Opinion
Refers to how important an issue is to a person.
Push Poll
A type of poll designed to influence or sway respondents’ answers by the wording of the question.
Political Socialization
The process by which individuals develop their political beliefs and values.
Partisan Polarization
The growing ideological gap between political parties.
“Rally Around the Flag” Phenomenon:
Increased public support for political leaders during times of national crisis
Literary Digest Poll in 1936
A famous poll that incorrectly predicted the winner of the presidential election due to a non-random sample.