Chapter 5 Flashcards
Which of the following was an issue colonial American magazines had to contend with that their British counterparts did not?
Distributing the magazine was difficult because there was no organized postal system in America.
What 3 reasons explain why there a boom in the number of American magazines in the mid-1800s?
1) Magazines increasingly covered topics important to Americans.
2) Literacy was growing.
3) Printing became cheaper.
Which 2 were of interest to the primary readers of American magazines in the mid-1800s, prior to the Civil War?
short stories
social commentary
The social movement covered most by the earliest American women’s magazines was?
suffrage
Which were 3 reasons the magazine industry grew in the late 1800s?
1) Magazines became less expensive, making them affordable for more people.
2) Magazines became cheaper to mail.
3) More people were literate, allowing them to read and enjoy magazines.
The first two magazines published in the New World were composed largely of?
reprinted British material
In which ways were American magazines in the mid-1800s, prior to the Civil War, beginning to differentiate themselves from other publishing endeavors, such as books and newspapers?
1) Illustrations played a prominent role in magazines.
2) Magazines employed specialist writers to produce content.
The content of women’s magazines of the late 1800s was largely made up of what?
informational articles for homemakers
Why were magazines considered the “perfect outlet” for the newly formed advertising agencies of the late 1800s?
Magazines had a large, national readership.
Magazines became cheaper in the late 1800s, which caused them to grow in popularity.
True
Which of the following were the designated beneficiaries of muckrakers in the first decades of the 20th century?
the poor
Why might mass circulation magazines of the 1920s be considered the television of their time?
Mass circulation magazines were the primary source of national news.
What 3 reasons explain why there a boom in the number of American magazines in the mid-1800s?
1) Magazines increasingly covered topics important to Americans.
2) Literacy was growing.
3) Printing became cheaper.
Which were 2 primary reasons the magazine industry moved to smaller, more specialized publications in the 1950s?
What characteristic was common to the popular 1920s magazines Saturday Evening Post, Good Housekeeping, Life, Look, and Reader’s Digest?
wide national circulation
How did the further industrialization and urbanization of the United States following World War II contribute to the demand for specialized magazines?
People had more disposable income and leisure time to spend on specific personal interests and on magazines about those interests.
Which 2 things are true of the modern magazine audience?
1) The magazine audience is educated and affluent.
2) 95% of Americans aged 25 and under read magazines.
How did the content of American magazines change in the mid-1800s?
Magazines increasingly covered American social issues, such as labor reform.
Which of the following statements best describes the attitude of most readers toward magazine advertisements?
Because readers typically choose the magazines they read, they have a positive attitude toward the ads included in those magazines.
Following the end of World War II, what was the new, mobile, product-consuming American public interested in getting from magazines?
Readers generally wanted magazines that reflected their new, more exciting lives.
With the technological and cultural changes that were prompted by World War II, the magazine industry hit on what as the secret of success?
specialization and a lifestyle orientation
What describes how a consumer magazine’s content relates to the way the magazine is categorized by the industry?
The type of reader determines both the magazine’s category and its typical content.
Which of the following explains the modern magazine’s appeal to advertisers?
Magazine readers tend to be more engaged with advertising content.
______ refers to the relationship between readers and the magazine advertising they see, whereas ______ refers to how much those readers enjoy the advertising.
Engagement; affinity
