Chapter 5 Flashcards
bundle
noun - a group of things that are sold or offered as a set
dodgy
dishonest, criminal or not reliable - informal
double-edge sword
noun - a situation or decision that has both positive and negative aspects
endorse
if someone famous endorses a product, they say in advertisements that they like it
gripe
informal - a complaint about something that annoying but not very important
inclined to believe
phrase having an opinion but not completely sure about it
lobby
to try to influence people in authority on a particular subject
on the house
phrase - given to you free in a restaurant, hotel, pub or club
stack up
informal - to appear good,bad, etc. when compared with someone or sth else: teachers will know how they stack up against national standards
suck
very informal - to be very bad, very annoying, only in present tense.
thrive
to become very successful, happy, healthy
vertical market
a business arket focused on a particular industry sector or niche
coupon
a piece of paper that allows you to buy something at a reduced price
razor
a small tool used for shaving
spare
are object is one that you keep in addition to other similar objects in case you need it
stealth
a quiet and secret way of behaving so that no one sees you or hears you
subliminal
adjective - in subliminal influence in one that may affect you even though you do not notice or think about it
timeshare
a flat or house that you buy with other people so that you can each use it for a particular amount of time every year
Cold calling
unexpected telephone calls or visits by someone trying to sell something
luncheon voucher
a piece of paper given by an employer that can be used for buying lunch in some restaurants and shops
on the clock
informal - used for saying how many miles a vehicle’s speedometer shows
tax-deductible
adjective - able to be taken away from the total amount of money on which you pay tax
com
compromise
a way of solving a problem or ending an argument in which both people or groups accept thatthey cannot have everything they want
briefing
a meeting or document in which people receive information or instructions
credentials
personal qualities . achievements or experiences that make someone suitable for sth
CRM
customer relationship management a system used by business to organize and manage interaction with its customers
grab somenone’s attention
phrase - to succeed in getting someone listen or be interested
handling
the handling of a vehicle is how easy it is to control
PPS
WRITTEN before a note at the end of the letter,after the ps note
trawl through
to look for someone or sth for example by searching through a large amount of information
USP
Unique selling point - th ething that makes a product or service different from others
courier
someone whose job is to deliver documents or parcels
flat
a flat battery does not have enough power left in it
fleet
a group of vehicles or machines, especially when they are owned by one organization or person
handset
the part of a telephone which you hold next to your ear
keep up with
phrase - to continue to find out about whats happening
won
the currency of south korea 1 $ = 1,100 won
