Chapter 5 Flashcards

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1
Q

Commercial speech, even though generally protected by the First Amendment, can be silenced if it concerns unlawful activity or is misleading.

A

True

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2
Q

Some states are seeking a legal ban on using the word “milk” for drinks made with plants, such as almond milk.

A

True

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3
Q

Which of the following is NOT protected by copyright law?

A

an author’s creative ideas

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4
Q

Copyright laws do not protect ____________.

A

Facts

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5
Q

All works published in the United States before 1924 are _____________.

A

Public Domain

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6
Q

Copyright owners can increase their copyright protection by registering it with ____________.

A

the U.S. Copyright Office

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7
Q

Generally, use of a small portion of somebody else’s work in a non-competitive way and to benefit the public is considered _____________.

A

Fair Use

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8
Q

A trademark is __________________.

A

a word, symbol or phrase used to identify a particular manufacturer or seller’s products and distinguish them from the products of another

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9
Q

Sometimes other aspects of a product, such as its color or its packaging, can have trademark protection.

A

True

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10
Q

The Nike “swoosh” cannot be trademark protected.

A

False

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11
Q

Although commercial speech is protected under the First Amendment, it does not receive as much free speech protection as noncommercial speech.

A

True

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12
Q

The case of Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council, Inc. (1976), the Supreme Court stressed free speech rights and the listener’s right to ____________.

A

receive information

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13
Q

Falsely claiming to be an impartial reviewer of a product or service is called ______________.

A

sockpuppeting

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14
Q

Through Central Hudson Gas and Electric Corp v. Public Service Commission (1980), the Supreme Court developed a four-pronged test to determine restrictions on commercial speech. According to the test, ________________ commercial speech is not protected by the First Amendment

A

fraudulent or illegal

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15
Q

The Puerto Rican government was able to stop casinos from advertising to residents under the Central Hudson test because the government has an interest of preventing gambling and to protect its citizens’ health, safety and welfare.

A

True

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16
Q

Advertising claims must be evidence-based. In other words, companies must be able to verify claims they make about their product or service in their advertising and marketing.

A

True

17
Q

Advertising professionals believe the _________________________ helps them maintain their social responsibility in serving consumers and the economy.

A

Federal Trade Commission

18
Q

The Public Relations Society of America (PRSA) developed its code as a guide for its members to enhance the level of ____________.

A

Public Trust

19
Q

The PRSA code promotes hype and stretching the truth for public relations clients.

A

False

20
Q

Entertainment law generally does NOT include _________________.

A

Criminal Law