Chapter 4: Understanding Demand Flashcards

0
Q

law of demand

A

consumers buy more of a good when its price decreases and less when its price increases

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1
Q

demand

A

the desire to own something and the ability to pay for it

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2
Q

substitution effect

A

when consumers react to an increase in a good’s price by consuming less of that good and more of other goods

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3
Q

income effect

A

the change in consumption resulting from a change in real income

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4
Q

The law of demand is the result of what two overlapping patterns?

A

substitution effect and income effect

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5
Q

demand schedule

A

a table that lists the quantity of a good a person will buy at each different price

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6
Q

market demand schedule

A

a table that lists the quantity of a good all consumers in a market will buy at each different price

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7
Q

demand curve

A

a graphic representation of a demand schedule

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8
Q

ceteris paribus

A

a Latin phrase that means “all other things held constant”

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9
Q

normal good

A

a good that consumers demand more of when their incomes increase

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10
Q

inferior good

A

a good that consumers demand less of when their incomes increase

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11
Q

complements

A

two good that are bought and used together

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12
Q

substitutes

A

goods used in place of one another

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13
Q

elasticity of demand

A

a measure of how consumers react to a change in price

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14
Q

inelastic

A

describes demand that is not very sensitive to a change in price

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15
Q

elastic

A

describes demand that is very sensitive to change in price

16
Q

unitary elastic

A

describe demand whose elasticity is exactly equal to 1

17
Q

total revenue

A

the total amount of money a firm receive by selling goods or services

18
Q

What are the causes of a shift in demand? (4)

A

income, consumer expectations, population, consumer tastes and advertising