Chapter 4 - Qualitative Research Flashcards
What is qualitative research?
- Exploring and explaining human experiences and the meanings ascribed to those experiences – subjective experiences.
- Develop deep understanding of phenomena that occur in their natural settings – the real world
- It is more concerned with why phenomena occur (qualifying) rather than counting or measuring (quantifying).
- Increasingly used to inform quantitative research by providing more depth and meaning
Qualitative research - Sample
- Small samples are more often used to enable an in-depth exploration.
- Saturation refers to the idea that no new information /data is generated from the participants in a study → the sample is sufficient in size.
Qualitative research - Data Collection
Variety of data collection methods are used e.g. interviews, focus groups, document analysis.
What is the Differences between Qualitative and Quantitative Research - Focus on Qualitative Research
- Exploration of a specific area.
- Collects data via interviews, observations, or documents.
- Generates ideas from the data – Inductive reasoning: specific observations → general conclusions.
- Strength – Validity or closeness to the truth, depth rather than surface level.
What is the Differences between Qualitative and Quantitative Research - Focus on Quantitative Research
- Begins with an idea expressed as a hypothesis.
- Measurements to generate data – numbers, an average view.
- Deduction leads to the drawing of conclusions: general ideas → specific conclusions.
- Strength – Reliability or repeatability of results, consistently time after time.
State the common purpose of Qualitative and Quantitative Research?
Qualitative:
- Discover Ideas
Quantitative:
- Test hypotheses or research questions
State the approach of Qualitative and Quantitative Research
Qualitative:
- Observe and interpret
Quantitative:
- Measure and test
State the data collection of Qualitative and Quantitative Research
Qualitative:
- Unstructured and free form
Quantitative:
- Structured response and categories provided
State the reasoning of Qualitative and Quantitative Research
Qualitative:
- Inductive
Quantitative:
- Deductive
State the researcher independence of Qualitative and Quantitative Research
Qualitative:
- Researcher is involved and results are subjective
Quantitative:
- Researcher uninvolved and results are objective
State the strength of Qualitative and Quantitative Research
Qualitative:
- Validity
Quantitative:
- Reliability
State the samples of Qualitative and Quantitative Research
Qualitative:
- Small and in natural settings
Quantitative:
- Large to produce generaliasable results
State the question of Qualitative and Quantitative Research.
Qualitative:
- What is?
Quantitative:
- How many?
What are the three approach to increase validity?
Triangulation:
- Confidence
- Using more than one method in combination to collect data and explain findings
- e.g. interviews and observations.
Reflexivity:
- Critical reflection
- Researchers examine how their own beliefs, assumptions, and perspectives might have an influence on the research process.
Inter-rater reliability:
- Consistency
- The use of more than one researcher to independently analyse the data and achieve consistent findings.
What are the different qualitative methodologies?
- Ethnography (passive observation)
- Ethnography (participant observation)
- Phenomenology
- Case Studies
- Grounded theory
- Semi-structured interview
- Unstructured/ Narrative Interview
- Focus Groups
- Discourse Analysis