Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Flashcards
What are the 3 best indicators of how well a strategy is working?
- Whether the company is achieving its stated financial and strategic objectives
- Whether its financial performance is above the industry average
- Whether it’s gaining customers and market share
What are the (7) key profitability ratios?
- Gross profit margin
- Operating profit margin (return on sales)
- Net profit margin
- Total return on assets
- Net return on total assets (ROA)
- Return on stockholders’ equity (ROE)
- Return on invested capital (ROIC)
What are the (2) liquidity ratios?
- Current ratio
2. Working capital
What are the (5) leverage ratios?
- Total debt-to-assets ratio
- Long-term debt-to-capital ratio
- Debt-to-equity ratio
- Long-term debt-to-equity ratio
- Times-interest-earned (or coverage) ratio
What are the (3) activity ratios?
- Days of inventory
- Inventory turnover
- Average collection period
What are 5 other important measures of financial performance (aside from the stated profitability, liquidity, leverage, and activity ratios)?
- Dividend yield on common stock
- P/E ratio
- Dividend payout ratio
- Internal cash flow
- Free cash flow
What is another name for a SWOT analysis?
Situational Analysis.
What does a SWOT analysis do?
Help explain why a strategy is working well or not by taking a hard look at a company’s strengths in relation to its weaknesses and strengths and weaknesses of its competitors.
What is an internal strength?
Something a company is good at doing or an attribute that enhances its competitiveness in the marketpalce.
What is a competence?
An activity that a company has learned to perform with proficiency.
What is a distinctive competence?
A capability that enables company to perform a particular set of activities better than its rivals.
What is a core competence?
A proficiently performed internal activity that is central to a company’s strategy and is typically distinctive as well.
What is an internal weakness?
Something a company lacks or does poorly or a condition that puts it at a disadvantage in the marketplace. (A competitive deficiency).
What is another term for an internal weakness?
A competitive deficiency.
What are the 2 aspects that a company’s internal weaknesses can relate to?
- Inferior or unproven skills, expertise, or intellectual capital
- Deficiencies in competitively important physical, organizational, or intangible assets
Which type of markets often present big or “golden” opportunities?
Emerging and fast-changing markets.
What happens to opportunities present in emerging/fast-changing markets?
Hard for managers to “peer into the fog of the future” and spot opportunities ahead of other managers of other companies. As the fog clears, opportunities are seized rapidly.
What are a company’s competitive assets?
Its resources and capabilities.
What are the two steps in the resource and capability analysis process?
- Identify the company’s resources and capabilities
- Examine them more closely to ascertain which are the most competitively important by applying the 4 tests of a resource’s competitive power
What is a resource?
A productive input or competitive asset that is owned or controlled by the firm.
What is a capability (competence)?
The capacity of a firm to perform some internal activity competently.
How are capabilities developed?
Through the deployment of resources.
Which two categories do we divide resources up into?
Tangible and intangible resources.
Which category of resources would human resources fall into?
Intangible resources.