Chapter 4

Question 1

Short-term _____ or long-term ________

Answer 1

Goals

Success

Question 2

Types of ethics (2)

Answer 2

Business Ethics

Marketing Ethics

Question 3

___________, ____________ and ________ create an ethical climate

Answer 3

Values; Controls; Rules

Question 4

American Marketing Association has a code of _______

Answer 4

Ethics

Question 5

Personal ethics is influenced by __________, ___________, __________, and ____________.

Answer 5

Genetics; Family; Religion; Values

Question 6

When faced with a problem, a company must ________________ or _________________

Answer 6

Delay production

Continue production

Question 7

A matrix exists of ________ and ______________

Answer 7

Ethics

Corporate social responsibility

Question 8

Steps for Ethical Decision Making (4)

Answer 8

1 - Identify Issues
2 - Gather Info and ID stakeholders
3 - Brainstorm and evaluate alternatives
4 - Choose a course of action

Question 9

3 steps to turn ethics into strategy

Answer 9

Planning
Implementation
Control

Question 10

Corporate social responsibility to (4):

Answer 10

Employees, Customers, Society, and Marketplace