Chapter 3

Question 1

4E framework for social media

Answer 1

Excitement
Education
Experience
Engage

Question 2

Wheel of social media engagement

Answer 2

Dynamic
Information
Connected
Network
Timeliness

Question 3

Categories for social media

Answer 3

Social Network
Media-sharing
Thought-sharing

Question 4

Reasons to use an app:

Answer 4

Me time; shopping; preparation; discovery; self expression

Question 5

Social Network

Answer 5

Excellent way for marketers to create excitement

Examples: Facebook, LinkedIn

Question 6

Media-Sharing

Answer 6

Highlight how consumers can experience

Encourages customers to engage

Question 7

Thought-Sharing

Answer 7

Examples: Blogs, Micro-blogs

Question 8

Social media engagement process: Listen to _______, analyze ____________________ and do _________

Answer 8

Customers comments (good and bad)
Information
(Act on the information found)

Question 9

Website tracking metrics

Answer 9

hits; page views; bounce rate; click paths

Question 10

Social Media Campaign= start with _______, identify _________, design _________, set _________ and _____________.

Answer 10

Identify objective
Audience
Campaign
Budget
Monitor and Change