Chapter 4 Flashcards
Short-term _______ or long-term _______
goals, success
Business ethics
concerned w/ distinguishing between right and wrong actions and decisions
Marketing ethics
examines ethical issues that are specific to the domain of marketing, including societal, global, or individual customer issues
_______, _______, and _______ create an ethical climate.
values, rules, controls
Personal ethics is influenced by _______, _______, _______, and _______
genetics, family, religion, values
A matrix exists of _______ and _______
ethics and social responsibility
Four steps of ethical decision making: Step One
identify issues
Four steps of ethical decision making: Step Two
gather info and identify stakeholders
Four steps of ethical decision making: Step Three
brainstorm/evaluate alternatives
Four steps of ethical decision making: Step Four
choose course of the evaluation
Three steps to turn ethics into strategy
planning -> implementation -> control
Corporate social responsbility: Employees
employees and their families
Corporate social responsbility: Society
communication and environment
Corporate social responsbility: Customers
current and potential
Corporate social responsbility: Marketplace
partners and competitors
