Chapter 4

Question 1

Fraud triangle

Answer 1

Opportunity
Motivation–Pressure
Rationalization

Question 2

Opportunity

Answer 2

the condition or situation that allows fraudulent behavior to occur. Need access

Question 3

Motivation–pressure

Answer 3

the pressure or need felt by the person who commits fraud

Question 4

Rationalization

Answer 4

the process of reconciling or justifying fraudulent behavior. Excuses

Question 5

Name the 4 marketing myths

Answer 5

1- Marketers push products on consumers who don’t want to buy
2- Consumers are no match for the power of marketing
consumers have no say. “ the devil made me do it”
3- Marketing is deceptive and not truthful or honest–they will tell you anything to get you to buy thier product
4- Marketer believe in planned obsolescence: products will become obsolete after a certain period of time so that we have to buy a new one

Question 6

Social responsibility

Answer 6

Organizations are a part of a larger society and are accountable to that society for thier actions

Question 7

Sustainability

Answer 7

Organizations will focus on the world’s social problems and view them as opportunities to build profits and help the world

Question 8

Green marketing

Answer 8

the development and marketing of products designed to minimize negative effects on the environment