Chapter 4-6 Flashcards
Social: what are environmental forces, who do they affect , do they effect everyone the same ?
Macroenvironmental forces affect industries and individual firms within them .
The focus at this stage of analysis is on the industry, not the firm.
Certain forces are more prominent in some industries than in others.
Social: What are types of Macroenvironmental Forces
- Political-Legal forces
- Economic forces
- Social forces*
- Technological forces*
Collectively,referred to as PEST.
Social: What are example of Social Forces
Social Forces:
i. Societal values
ii. Trends
iii. Traditions
iv. Religious practices
v. Concern for the . environment
Social: What is Case #1 of social force
Social ForcesCase #1 Eating Habits
-Consumers “super size” while demanding healthier foods.
Ex: Many fast food restaurants have been “supersizing” their meal combos adding extra fries and larger drinks, while at the same time expanding alternatives for items such as grilled chicken sandwiches and salads
Social: What is Case #2 of social force
Social Forces Case #2 Automobiles
- contrary to other parts of the world demand for large vehicles remains strong in the U.S. amidst cries for greater fuel economy.
Social: What is Case #3 of social force
Social Forces Case #3 Global Concerns:
Social forces are influenced by national culture, the generally accepted values, traditions, and patterns of behavior in a society. Firms should recognize these cultural differences.
Some firms struggle because their managers consciously refer to their own cultural values as a standard of judgment, a phenomenon known as the self-reference criterion.
Social: what influences social forces
Social forces are influenced by national culture, generally accepted values, traditions, and patterns of behavior in a society.
Firms should recognize these cultural differences b/c those operating in multiple countries must address multiple sets of social forces.
How does Social force of Global Concerns affect industries
Some firms struggle because their managers consciously refer to their own cultural values as a standard of judgment, a phenomenon known as the self-reference criterion.
What is the the macroevniromental force of technological forces ?
Technological forces are
Scientific improvements & innovations such as the
internet which is arguably the most pervasive technological force affecting most industries.
Technology: what did Thomas Friedman man theorize about the world because of technology
Thomas Friedman theorized that the world is flat due to the fact that “Any activity that can be digitized and moved around will get moved around.”
Technology: How has technology impacted contact with developing nations.
telecommunications firms laid fiber optic cables across the oceans to connect the U.S. with China and India. Since the dot-com bust, these cables have provided high quality, low cost contact with developing nations,
Technology: How has strategy been impacted by the internet
the Internet plays a substantial role, critics challenge “new business models” are needed to compete in the “new economy.” Michael Porter and others argue the market forces that governed the traditional economy have not disappeared in the Internet economy.
Technology: What is the concept of aggregation and aggregation?
Large firms exist because they can perform most tasks more efficiently than they would otherwise i outsources; many progressive firms have “disaggregated” by no longer perform all of their functional activities, but instead “reaggregate” by searching for partners who can perform some of the activities more efficiently.
Technology: What are some strategic dimensions because of the internet.
Internet has influenced strategic management in specific ways. The Five Strategic Dimension of the Internet:
- Movement Toward Info Symmetry
- Internet as a Distribution Channel
- Speed
- Interactivity
- Cos Reductions and Cost Shift potential
Technology: What’s Strategic Dimension of the Internet: Movement Toward Info Symmetry
Typical markets are characterized by information asymmetry:sellers control key information that is not available to buyers. The Internet promotes information symmetry: buyers and sellers share information.
Technology: What’s Strategic Dimension of the Internet: Internet as a Distribution Channel
The Internet acts as a distribution channel for non-tangible goods and services. Consumers can purchase items (i.e. airline tickets, insurance, stocks, and computer software) online without the necessity of physical delivery.
Tehnology:What’s Strategic Dimension of the Internet: Speed
Internet offers opportunities to improve the speed of transactions and the process that leads up to and follows it.
Technology: What’s Strategic Dimension of the Internet: Interactivity
Consumers discuss their experiences with products and services .Firms can readily exchange information with trade associations that represent their industries.
Technology: What’s Strategic Dimension of the Internet: Potential for cost reductions and cost shifting
Internet provides businesses with opportunities to minimize their costs(fixed and variable) enhancing flexibility.
what are the forms of E-Commerce
Form of Electronic Commerce include : Bossines: i.B2B ii.B2C (Ex:Amazon) iii.B2G
Consumers:
i. C2B (Ex: Priceline)
ii. C2C (Ex: Ebay)
Technology: How is Electronic Commerce affecting companies
traditional firms are integrating e-commerce into their existing business models, combo known as clicks and bricks. Firms are attempting to build synergy between traditional and virtual storefronts.
Technoloyg: What is the concept of commoditization
Commoditization—Firms are having a more difficult time distinguishing their products and services from those of their rivals. buyers tend to reduce the purchase decision to a few factors (features or quality)If they cannot distinguish among the competitors view the product as a commodity and base their final purchase decision on price.
Technology: What is the concept of mass customization
Technology has enabled firms to engage in Mass Customization which is the ability to individualize product and service offerings to meet specific buyer needs.
Technology: What is environmental scanning
Environmental scanning is macroenvironmental trends the systematic collection and analysis of information about relevant . (ex: Keeping up with business trends )