Ch 8 &9 Flashcards
What tier of strategy does function strategy represent
Functional strategies represent the lowest strategy tier its link with business strategy isn’t always clear.
What does business strategy dictate
business strategy usually dictates what must be done within the various functions.
What is the key to functional and business strategy
The key is integration. All functional strategies must blend together to support the business strategy.
What are Functional Strategies of marketing
Functional Strategies of marketing include the 4 P’s
- Pricing
- Promotion
- Production/Service
- Place (Distribution)
What’s key to the Marketing Functional Strategy :
Pricing for low cost and differentiated businesses
For the Marketing Functional Strategy : Pricing
Low-cost businesses tend to emphasize low prices.
Differentiated businesses price is less of a concern
What’s key to Marketing Functional Strategy :
Promotion for low cost and differentiated businesses
For the Marketing Functional Strategy : Promotion:
Low-cost businesses spend less on promotion and often emphasize price.
Differentiated businesses highlight the uniqueness of their products or services
What’s key to the Marketing Functional Strategy :
Product/Service for low cost and differentiated businesses
For the Marketing Functional Strategy : Product/Service
Low-cost businesses emphasize basic, no-frills
products.
Differentiated businesses distinguish their products from the competition.
What’s key to Marketing Functional Strategy :
Place (Distribution) for low cost and differentiated businesses
For the Marketing Functional Strategy : Place (Distribution):
Low-cost businesses seek most efficient means of distribution.
Differentiated businesses may emphasize quality or speed of delivery.
What are important steps for case analysis step 12 the marketing strategy
Case Analysis Step 12: the Marketing Strategy
i. Describe 4 P’s of an org
ii. examine recent ads and company website
iii. report on success or failure of market strategy
What’s key to functional strategy for finance strategy for low cost and differentiated businesses
For Functional Strategy in Finance :
Low-cost businesses minimize financial costs and defer expansion if cost of capital is too high.
Differentiated businesses fund initiatives associated with quality improvements and expansion even when the cost of capital is high.
What are financial ratios use for analysis in the financial strategy process
Financial Strategy Financial Ratios are i. Liquidity Ratios ii Activity Ratios iii. Leverage Ratios iv. Performance Ratios
What are the Financial Strategy Financial Ratio: Liquidity Ratios
the Financial Strategy Financial Ratio: Liquidity ratios
i. current ratio
ii. Quick Ratio/Acid Test/Liquidity Ratio
What is the Financial Strategy Financial Ratio: Liquidity Ratio- Current Ratio
Current Ratio
assess current assets / current liabilities
indicate how much of the current liabilities the current assets can cover (2:1 or better desirable)
What is the Financial Strategy Financial Ratio: Liquidity Ratio- Quick Ratio/Acid Test/Liquidity Ratio
Quick Ratio/Acid Test/Liquidity Ratio
current assets-inventory/current liabilities
indicate how quickly a business can produce cash on short notice not relevant to firms where inventory is immediately convertible to cash (i.e.fast food)
What are the Financial Strategy Financial Ratio: Activity ratio
the Financial Strategy Financial Ratio: Activity ratios
i. Asset turnover
ii. inventory turnover
iii. sales -to-working capital
What is the Financial Strategy Financial Ratio: Activity Ratio- Asset turnover
Asset turnover
total revenues/total assets (during period)
measures efficiency of total assets use to generate sales
What is the Financial Strategy Financial Ratio: Activity Ratio- Inventory turnover
Inventory turnover
COGS/avg inventory for a period
indicates number times inventory of finished goods is sold annually
What is the Financial Strategy Financial Ratio: Activity Ratio- Sales-to-Working-Capital
Sales-to-Working-Capital
Net Sales/Working Capital
measures efficiency of net working capital ( current assets-liabilities) use generates sales
What are the Financial Strategy Financial Ratio: Leverage Ratios
the Financial Strategy Financial Ratio: Leverage Ratios
i. Debt-to Asset ratio
ii. Debt-to-equity ratio
iii. Long-term-debt-to-equity ratio
What is the Financial Strategy Financial Ratio: Leverage Ratio- Debt-to Asset ratio
Debt-to Asset ratio
total debt/StkH equity
indicates % borrowed funds utilized to finance assets
What is the Financial Strategy Financial Ratio: Leverage Ratio- Debt-to-equity ratio
Debt-to-equity ratio
total debt/SH equity
indicates % funds prodivided by creditors compared to owners
What is the Financial Strategy Financial Ratio: Leverage Ratio- Long-term-debt-to-equity ratio
Long-term-debt-to-equity ratio
long-term debt/StckH equity
indicates % of funds provided by long-term creditors compared to owners
What are the Financial Strategy Financial Ratio: Performance ratio
the Financial Strategy for Performance ratio:
i. Gross Profit Margin
ii. Return on Assets
iii. Return on Equity
iv. Return on Sales
What is the Financial Strategy Financial Ratio: Performance ratio- Gross Profit Margin
Gross Profit Margin
gross profit/total revenue
measures efficiency during production process
variations over time suggest :
i. fraud
ii. financial difficulties