Chapter 4 Flashcards
Decision making
can be viewed as an eight-step process that involves identifying a problem, selecting an alternative, and evaluating the decision’s effectiveness.
Problem
that is, a discrepancy between an existing state of affairs and the desired state of affairs
decision criteria
step two in the decision making process. determining what factors are important to making the decision
allocate weights
determining the importance of each criteria
Developing alternatives
lists of alternatives that could solve the problem
Analyzing alternatives
analyzing each criteria to the problem
Selecting the best alternative
choosing the best alternative to alleviate the problem
decision implementation
involves conveying the decision to those affected and to obtaining their commitment
appraising the outcome of the decision
managers appraise the result of the decision
Overconfidence
occurs when decision makers think they know more they do
immediate gratification
describes decision makers who want immediate rewards but want to avoid immediate costs
anchoring effect
when decision makers fixate on initial information
selective perception
organize and interpret events based on their biased perceptions
confirmation bias
describes decision makers who seek out information that reaffirms their past choices and who discount information that contradicts past judgements
framing bias
occurs when decision makers select and highlight certain aspects of a situation while excluding others