Chapter 4 Flashcards
Situational Analysis
a process planners use, within time and resource constraints, to gather, interpret, and summarize all information relevant to the planning issue under consideration
Goals should be SMART:
Specific, Measurable, Attainable, Relevant, Time-bound
Plans
the actions or means managers intend to use to achieve organizational goals
Contingency Plans
set of actions to be taken when a company’s initial plans have not worked well or if events in the external environment require a sudden change ( terrorist attack, natural disaster)
Basic (Formal) Planning Steps
1: Situational Analysis
2: Alternative Goals and Plans
3: Goal and Plan Evaluation
4: Goal and Plan Selection
5: Implementation
6: Monitor and Control
What kind of planning do the strategic managers do?
Top-Level Planning
What kind of planning do the tactical managers do?
Medium Level Planning
What kind of planning do the operational managers do?
Frontline Planning
Strategic Planning
a set of procedures for making decisions about the organization’s long-term goals and strategies
done by senior executives
Strategic Goals
major targets or end results relating to the organization’s long-term survival, value, and growth
Characteristics of Strategic Planning/Goals
Top-Level planning, low detail, 3-7 years
Strategy
a pattern of actions and resource allocations designed to achieve the organization’s goals
Tactical Planning
a set of procedures for translating broad strategic goals and plans into specific goals and plans that are relevant to a distinct portion of the organization, such as the functional area like marketing
Characteristics of Tactical Planning
Middle-Level Planning, medium detail, 1-2 years
Operational Planning
the process of identifying the specific procedures and processes required at lower levels of the organization
Characteristics of Operational Planning
Frontline Planning, high detail,
Strategy Map
enables members at every level to understand roles in achieving goals
4 key strategy drivers (“balanced scorecard”)
1: the skills of its people and their ability to grow and learn
2: the effectiveness of its internal processes
3: its ability to deliver value to customers
4: its ability to grow its financial assets
Strategic Management
a process that involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies
6 Steps of Strategic Management (Planning) Process
1: Establishment of mission, vision, and goals
2: Analysis of external opportunities and threats
3: Analysis of internal strengths and weaknesses
4: SWOT (strengths, weaknesses, opportunities, and threats) analysis and strategy formulation
5: Strategy implementation
6: Strategic control
mission
an organization’s basic purpose and scope of operations
Strategic vision
the long-term direction and strategic intent of a company
Stakeholders
groups and individuals who affect and are affected by the achievement of the organization’s mission, goals, and strategies (buyers, suppliers…)
Industry Profile
major product lines and significant market segments in the industry
Industry Growth
growth rates for the entire industry, growth rates for key market segments, projected changes in patterns of growth, and the determinants of growth