Chapter 4 Flashcards
0
Q
Primary
A
Own research development observation, data and questioning
1
Q
Marketing information system
A
Assessing information and helping descion makers use the information to generate and validate actionable customer and market insights
2
Q
Secondary
A
Data that has already been published —inside company, outside company
3
Q
3 different research approaches
A
Exploratory, descriptive, and casual
4
Q
Exploratory research
A
Unsure of research hypothesis. Observe, web search, interview
5
Q
Descriptive
A
Trying to describe something —survey
6
Q
Casual
A
Trying to find a cause and effect —experiments
7
Q
Various primary data collection methods
A
Questioning and observing
Questioning- qualitative and quantitive- experiments and surveys
