Chapter 3 Flashcards

0
Q

Microenviornment

A

Forces close to the company.

Company, suppliers, customers, competitors, publics

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1
Q

Ethical behavior

A

Are written standards of behavior to which everyone in the organization must subscribe.
Unethical behavior can lead to high cost

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2
Q

Macroenviornment

A

Large social forces

Cultural, political, demographic, economic, natural, technological

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3
Q

Consumer markets

A

Includes individuals/families who buy stuff for themselves.

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4
Q

Business markets

A

One company sells its product to another company

Ex-IBM selling to oil companies

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5
Q

Resellers market

A

The company in the middle

Pepsi sells their items to sheetz, then sheetz sells the items to the customers

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6
Q

Government market

A

When you sell stuff to the government

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7
Q

International market

A

Selling overseas

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8
Q

Disposable income

A

The income that is left after paying taxes

Gross income-taxes

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9
Q

Discretionary income

A

Gross income-taxes-necessities

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10
Q

Competitive environment

A

Perfect/pure competition

  • numerous buyers and sellers
  • similar products
  • easy entry level

*not common at all

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11
Q

Oligopoly

A
  • Few sellers in market
  • very powerful and dominating sellers
  • difficult to enter market

*common

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12
Q

Differentiated oligopoly

A

-brands are very different from each other

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13
Q

Undifferentiated oligopoly

A
  • brands are fairly similar

- not big difference in product

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14
Q

Monopolistic competition

A
  • many sellers
  • highly differentiated products

Ex-restraunts

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15
Q

Monopoly

A

One seller in the market

16
Q

Political environment

A
  • consists of laws, govt. agencies and other groups that can influence companies
  • federal trade commission
  • food and drug administration
  • federal communications commission
17
Q

Legal environment

A
  • u.s laws governing business have two purposes:
  • ensure that business compete fairly with each other
  • ensure that businesses don’t take advantage of consumers
18
Q

The company

A

All of groups related to the internal environments of the business like financing, accounting, operations, etc

19
Q

Suppliers

A

Where the company gets it supplies from and how they have benefited or hurt the company

20
Q

Marketing intermediaries

A

Includes resellers that help promote and sell the product

21
Q

Competitors

A

Company must provide greater customer value than competitors

22
Q

Public

A

Any group that is an actual or potential interest in impacting on an organizations ability to achieve its goals

23
Q

Customers

A

Most important factor to company’s organization did

Different types of customer markets

24
Demographic
The study of the human population in terms of size,density, location, age, gender, race, occupation etc
25
Economic environment
Factors that affect consumer purchasing power and spending patterns
26
Natural environment
Anything that happens in the natural world like weather, natural disasters,pollution
27
Technological
Forces that Crete new technologies, creating new product and market opportunities
28
The political and social environment
Consists of laws, government agencies and pressure groups
29
Cultural
Consists of basic values, perceptions, preferences and behaviors
30
Green marketing
Protecting and enhancing the natural environment while doing business
31
Cause marketing
Profit+nonprofit Strategy of joining forces with a not for profit organization to tackle social problems such as child abuse, breast cancer etc
32
Environmental management perspective
Reactive - wait and then react | Proacive- forecast and act ahead of time--- the more preferred way