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Bus 2700 > Chapter 4 > Flashcards

Chapter 4 Flashcards

1
Q 
According to Peter Drucker, what are managers who do the right things addressing?
A.Efficiency
B.Effectiveness
C.Both efficiency and effectiveness
D.Customer Metrics
A

B. Effectiveness

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2
Q 
According to Peter Drucker, what are managers who do things right addressing?
A.Efficiency
B.Effectiveness
C.Both efficiency and effectiveness
D.Customer metrics
A

B. Effectiveness

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3
Q 
Which term is used to describe the ease with which people perform transactions and/or find
information?
A.Usability
B.Customer satisfaction
C.Financial
D.Conversion rates
A

A. Usability

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4
Q 
What type of metrics measure throughput, speed, and availability?
A.Efficiency IT metrics
B.Effectiveness IT metrics
C.All of the above
D.None of the above
A

A. Efficiency IT Metrics

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5
Q

What types of metrics measure customer satisfaction?
A.Efficiency IT metrics
B.Effectiveness IT metrics
C.Both efficiency and effectiveness IT metrics
D.None of the above

A

B. Effectiveness IT metrics

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6
Q 
Which country is ranked first in terms of egovernment effectiveness?
A.United States
B.Canada
C.Denmark
D.Australia
A

B. Canada

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7
Q 
Which country is ranked first in terms of egovernment efficiency?
A.United States
B.Canada
C.Denmark
D.Australia
A

A. United States

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8
Q

When considering the graph depicting the interrelationships between efficiency and
effectiveness, where does an organization ideally want to operate?
A.Upper right-hand corner
B.Lower left-hand corner
C.Upper left-hand corner
D.Lower right-hand corner

A

A. upper right hand corner

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9
Q 
Which of the following do customer effectiveness metrics typically focus on?
A.Market share
B.Customer acquisition
C.Customer profitability
D.All of the above
A

D. All of the above

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10
Q

What is the small file called that is deposited on a hard drive by a website containing
information about customers and their web activities?
A.Click-through
B.Cookie
C.Banner ad
D.Interactivity

A

B. Cookie

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