CHAPTER 4 Flashcards
is also known as specialty advertising. It includes useful gifts and items containing promotional messages such as names, trademarks,
slogans, or statements of the producer.
Novelties Advertising
The main idea behind this advertising is to win the hearts of the customers and build goodwill and prestige
for the company.
Novelties Advertising
There are various books, calendars, pens, ashtrays, openers, pen stands, key chains, t-shirts, coffee mug,
dairies, cigarette-lighters, rainhats, knives, etc. are given to customers with selling message printed on these items.
Novelties Advertising
Types of Advertising Media
Window Display
Interior Display
In-Store Commercials
Counter Displays
Display Stand
Show Room
Exhibition
Trade Fairs
Samples
are used as an initial attraction to bring
customers into a store and are also used as a marketing
tool to communicate the brand’s image to the
consumers as well as to distinguish itself from its
competitors
Window Display
induces persons to enter into the shop. It arouses the interest of passers-by and kindles a desire
to buy the product on display.
Window Display
Is done inside the shop. Products placed in interior display are often kept within the easy reach of the buyers.
Interior Display
are audio-visual displays of products shown on TV sets hung from the ceiling, usually over check-out counters.
It is the act of marketing to customers while they are inside of a brick-and-mortar business or commercial property. It actively promotes products and services at the point-of- purchase when customers are highly interested and engaged.
In-store commercials
It includes cut-outs, posters display cards, and eye-catching arrangement of goods on the counter. It is one the best ways to promote
your product or brand. It’s a place where people stand in line, pause as they wait for the cashier to finish or for their product to be wrapped. Attention is focused on the counter, where your customer places their products to pay for them. It’s also the place where last minute buying decisions are made.
Counter Displays
is an advertising and merchandising tool that has a direct impact on product sales. These display stands can be rotated by the customers.
Display Stand
a large space used to display products for sale, such as automobiles, furniture, appliances, carpet or apparel. It is a retail store of a company in which products are on
sale in a space created by their brand or company. It must be highly decorated and must have good lighting arrangement.
Showroom
is a huge fair where many producers
display their products for dealers and consumers.
Exhibition
These are commercial fairs in which producers are invited to display and demonstrate their products.
Trade Fairs
Some producers distribute this to prospective consumers so they can test the product. The idea behind it is that the product is the “will it itself”,
if once used.
Samples
