CHAPTER 2

Question 1

— is the plural form
of the word “medium” which
is
a means through which
a
thing is done
— are the agencies,
means, or instruments used
to convey advertising
messages from producer to
consumer

Answer 1

Media

Question 2

refers to the
various media channels through
which advertising is done.
It is used for
showcasing promotional content
which communicated in various
forms such as text, speech,
images, videos using TV, radio,
online, outdoor etc
.

Answer 2

Advertising Media

Question 3

Importance of Advertising Media

Answer 3

—Advertising media plays an
essential role in business and
marketing for companies
.
— There are many companies who
offer products to customers.
However, it is impossible for every
customer to know about every
brand or product
.
— This is why companies advertise
and use advertising media to reach
to customers, and to increase their
market share.
— Depending upon the customer demographics, advertising budget,
targets of the company, advertising
objectives etc, companies can
choose the type of media they want
and they can do an advertising
campaign
.

Question 4

• is an important domain in business and
advertising.
• With the passage of time, there have been several ways in
which ads are being showcased and can be communicated to
customers.

Answer 4

Advertising media

Question 5

Types of Advertising Media

Answer 5

Print Media
Outdoor or Mural Media
Direct Mail Advertising
Novelties Advertising
Dealers Aids or Point of Purchase Display
Promotional Advertising
Miscellaneous Media
Broadcast Media

Question 6

is
a varied
landscape of advertising
opportunities.
These media offer the
ability to present your
brand, product, or message
to an audience in
a way
unlike any other venue

Answer 6

Print Media

Question 7

Written Advertising

Answer 7

Written Advertising
Newspaper Advertising
Daily Newspaper

Question 8

that may be included in
the form of newspapers, magazines and etc.
They are among the oldest and most
effective types of advertising

Answer 8

Written Advertising

Question 9

contains news,
opinions, service information,
entertainment messages and public
materials

Answer 9

Newspaper Advertising

Question 10

contain two types of
advertisements:
1. Classified advertising
2. Display advertising

Answer 10

Daily Newspaper

Question 11

Daily Newspaper contains the ff.:

Answer 11

Classified Advertising
Display Advertising

Question 12

Advantages of Print Media

Answer 12

— Large readership
and a high level
of reader
involvement
— Geographical
selectivity
— The cost is
relatively low
— Timely impact

Question 13

Disadvantages of Print Media

Answer 13

— Short life
— Black and white
(although many papers are changing to
color format)
— Where people are still illiterate
— Printing and distributing can be costly

Question 14

is basically useful
in capturing those customers who are travelling from one place to another.
This gives an opportunity to companies
to use outdoor advertising media to
create brand awareness by putting
large bill boards and hoardings above
buildings, near streets etc. to give
maximum visibility

Answer 14

Outdoor Advertising

Question 15

Where to see Outdoor Advertising

Answer 15

— It is seen when people are out of
doors
— Purchased from outdoor advertising companies in
standard sizes
— Are placed in highly traveled
roads, and freeways where there is high visibility

Question 16

Types of Outdoor Media

Answer 16

Electric Light Signs
Neon Signs
Travelling Displays
Van Advertising
Banners
Railway Station Advertising
Sky Writing
Sandwich Man
Wall Painting

Question 17

pre-printed sheets put up like wallpaper on outdoor
billboards.

Answer 17

Posters

Question 18

these can be displayed for a very
long time. It can bear climate
effect.

Answer 18

Painted or Metal Displays

Question 19

are found in cities, towns and
even villages. The surface can be hired.

Answer 19

Wall Painting

Question 20

Sign board illuminated by electricity
can be seen in the large numbers in
cities. They Can be presented with
attractive letters and colored bulbs

Answer 20

Electric Light Signs

Question 21

Advertisement is also presented with brilliantly
tubes in various shades.

Answer 21

Neon Signs

Question 22

It is also known as Transit Advertising

Answer 22

Travelling Displays

Question 23

Displays can also be made
on the front, sides and backs of vehicles and
vans

Answer 23

Van Advertising

Question 24

are made of cloths and
words are written in
colors.

Answer 24

Banners

Question 25

the passengers have to wait on
railways stations for a long period
of time, hence, they have the
opportunity to read these posters

Answer 25

Railway Station Advertising

Question 26

message can be written on
balloons which are floated in the air

Answer 26

Sky writing

Question 27

carry up funnily and carry boards to
advertise.

Answer 27

Sandwich man

Question 28

Advantages of Outdoor Advertising

Answer 28

— Highly visible and
relatively inexpensive
— 24-hour a day message
and located to reach specific target markets

Question 29

Disadvantages of Outdoor Advertising

Answer 29

— Effectiveness cannot
be measured easily
— Posters and hoardings
disturb the attention of
riders on the road.

Question 30

is possibly the most creative canvas for
advertising because the most successful ads reflect
the imagination.

Answer 30

Outdoor

Question 31

is about seeing things in a new
way and helping your audience to see that, too. It
means a banana is no longer just a piece of fruit but
suddenly the perfect vehicle to promote banana-
colored minions from a kids’ cartoon.

Answer 31

Outdoor Advertising