Chapter 4 Flashcards
the process by which top management determines overall organizational purposes and objectives and how they are achieved.
Strategic Planning
Strategic Planning Process
- Determination of the organizational mission.
- Assessment of the organization and its environment
- Setting specific objectives or direction.
- Determination of strategies to accomplish the objectives.
- Strategy Implementation
Decide what is to be accomplished (purpose). Determine principles that will guide the effort.
Mission Determination
The first step in the strategic planning process is to
determine the corporate mission
is a company’s continuing purpose or reason for being.
Mission
is the sum total of the organization’s ongoing purpose.
corporate mission
The organization should assess its strengths and weaknesses in internal environment and the threats and opportunities from external environment as referred (SWOT analysis).
Environmental Assessment
SWOT
strengths, weaknesses, opportunities, and threats
Specifying corporate-level objectives that are:
- Challenging but attainable
- Measurable
- Time-specific
- Documented (written)
specifying and documenting corporate-level strategies and planning
Strategy Setting
Two STRATEGY Options
1, Lowest-Cost Strategy
2. Differentiation Strategies
focuses on gaining competitive advantage by being the lowest cost producer or service within the marketplace. It requires aggressive construction of efficient- scale facilities and vigorous pursuit of cost minimization in such areas as operations, marketing and HR.
Lowest-Cost Strategy
focus on developing products or services that are unique from those of their competitors. It can take many forms, including design or brand image, technology, features, customer service and price.
Differentiation Strategies
Strategy Implementation
- Organizational Structure
- Information and Control Systems
- Technology
- Human Resource
Matching the internal and external supply of candidates with job openings anticipated in the organization over a specific period of time.
Human Resource Planning (Workplace Planning)