Chapter 3 - Where Prices Come From: The Interaction of Demand and Supply Flashcards
Demand schedule
A table that shows the relationship between the price of a product and the quantity of the product demanded.
Quantity demanded
The amount of a good or service that a consumer is willing and able to purchase at a given price.
Demand curve
A curve that shows the relationship between the price of a product and the quantity of the product demanded.
Market demand
The demand by all the consumers of a given good or service.
Law of Demand
While holding everything else constant, when the price of a product falls, the quantity demanded of the product will increase.
And when the price of a product rises, the quantity demanded of the product will decrease.
Substitution effect
The change in the quantity demanded of a good that results from a change in price, making the good more or less expensive relative to other goods that are substitutes.
Income effect
The change in the quantity demanded of a good that results from the effect of a change in the good’s price on consumers’ purchasing power.
Consumer purchasing power
Measures the value in money for which consumers may purchase goods or services. Consumer purchasing power indicates the degree to which inflation (rise in price) affects consumers’ ability to buy.
Ceteris paribus (“all else equal”) condition
The requirement that when analyzing the relationship between two variables—such as price and quantity demanded— other variables must be held constant.
Shift of a demand curve
An increase or decrease in demand
The curve moves entirely
Movement along a demand curve
An increase or decrease in the quantity demanded
Value changes on the current curve
What are the 5 variables that shift market demand?
1) Income
2) Prices of related goods
3) Tastes
4) Population and Demographics
5) Expected Future Prices
How does the 1st variable (Income) shift market demand?
For normal goods, the demand increases as the income increases. And vice versa
Ex. New cars, branded clothes
For inferior goods, the demand decreases as the income increases. And vice versa.
Ex. Used cars, used clothes
Normal good
A good for which the demand increases as income rises and decreases as income falls
Ex. Branded items
Inferior good
A good for which the demand increases as income falls and decreases as income rises
Ex. Used item
How does the 2nd variable (Prices of related goods) shift market demand?
There are two types of related goods, substitutes and complements.
For substitutes, an increase in the price of one increases the demand for the other. For example, if Coca-Cola increases their price, consumers will prefer Pepsi because the price is lower.
For complements, an increase in the price of one decreases the demand for the other. For example, if the price of pens goes up, consumers will purchase fewer pens therefore the demand for paper will decrease as well.
Substitutes
Two goods are called substitutes, if:
- Goods and services that can be used for the same purpose
- Increase in the price of one, increases the demand for other
Ex. An increase in the price of Coca-Cola will increase demand for Pepsi