Chapter 3--Vocab

Question 1

Action for Children’s Television (act)

Answer 1

A group formed during the 1970s to lobby the government to limit the amount and content of advertising directed at children.

Question 2

branded entertainment

Answer 2

Embedding one’s brand or brand icons as part of any entertainment property (e.g., a sporting event) in an effort to impress and connect with consumers in a unique and compelling way.

Question 3

branding

Answer 3

The strategy of developing brand names so that manufacturers can focus consumer attention on a clearly identified item.

Question 4

consumer culture

Answer 4

A way of life centered around consumption.

Question 5

consumer-generated content (CGC)

Answer 5

Advertisements for products produced either in part or completely by their end users. The recent explosion of consumer-generated content is largely due to the advent of content-sharing Internet websites (like YouTube) that essentially enable anyone to post (and view) video content.

Question 6

creative revolution

Answer 6

A revolution in the advertising industry during the 1960s, characterized by the “creatives” (art directors and copywriters) having a bigger say in the management of their agencies.

Question 7

dailies

Answer 7

Newspapers published every weekday; also, in television ad production, the scenes shot during the previous day’s production.

Question 8

e-business

Answer 8

A form of e-advertising and/or promotion in which companies selling to business customers rely on the Internet to send messages and close sales.

Question 9

Federal Trade Commission (ftc)

Answer 9

The government regulatory agency that has the most power and is most directly involved in overseeing the advertising industry.

Question 10

Great Depression

Answer 10

A period (1929–1941 for the United States) in which the vast majority of people in many countries suffered from a severe economic decline.

Question 11

Great Recession

Answer 11

Refers to the U.S. recession of the late 2000s.

Question 12

Industrial Revolution

Answer 12

A major change in Western society beginning in the mid-eighteenth century and marked by a rapid change from an agricultural to an industrial economy.

Question 13

interactive media

Answer 13

Media that allow consumers to call up games, entertainment, shopping opportunities, and educational programs on a subscription or pay-per-view basis.

Question 14

National Advertising Review Board

Answer 14

A body formed by the advertising industry to oversee its practice.

Question 15

principle of limited liability

Answer 15

An economic principle that allows an investor to risk only his or her shares of a corporation, rather than personal wealth, in business ventures.

Question 16

Pure Food and Drug Act

Answer 16

A 1906 act of Congress requiring manufacturers to list the active ingredients of their products on their labels.

Question 17

subliminal advertising

Answer 17

Advertising alleged to work on a subconscious level.