Chapter 3: Sociocultural Forces Flashcards
T or F: When adjusting to other cultures, the first step managers can take is to compare their current culture to another to assess its value.
False
T or F: Understanding how religion affects cultural attitudes is important for marketing professionals to know.
True
Buddhism is based on the teachings of _________ ________.
Siddharta Guatama
True or False: Hofstede is primarily concerned with social values and the dimensions he identified that help parents understand their children.
False
T or F: Feminine cultures in Hofstede’s dimensions care about relationships and are not focused on business success.
False
Culture is a group of shared worldviews, social rules, and interpersonal dynamics that is:
a. chosen consciously by each group to set themselves apart from other groups
b. used as a way to separate economic classes
c. learned, interrelated, and shared
d. a collection of noble pursuits including opera, art, ballet, and classical music.
c. learned, interrelated, shared
Molly has lived in Ireland her entire life and believes that the only way to do things is the “Irish way”. This belief is an example of:
a. stereotyping
b. cultural adaptation
c. social hierarchy
d. ethnocentrism
d. ethnocentrism
Two basic ways to understand the role of leadership are to provide direction for a collection of individuals or to:
a. limit the freedom of individual group members
b. integrate a group
c. link top management with workers
d. organize workers for production
b. integrate a group
Material culture includes:
a. only things that are used in production processes
b. the makers of things but not those who use them
c. all human-made objects
d. all textiles and fabrics
c. all human-made objects
The most obvious cultural distinction a company must take into account when deciding to undertake international business is:
a. religion
b. language
c. aesthetics
d. finance
b. language
the sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human populations.
culture
the belief that your own culture is superior to other cultures. (this is something you have to guard against)
ethnocentricity
T or F: We are born with a culture.
False; culture is learned
T or F: Culture is shared, patterned, and mutually constructed through social interaction.
True
T or F: Culture defines the boundaries of different groups.
True
Culture affects all business functions. What five functions we talked about that culture affects?
- Marketing
- Human Resources
- Production and Procurement
- Accounting and Finance
- Preferred Leadership Styles
How does culture affect marketing? (2 things listed)
- Differences in values across markets often require different marketing mixes to reach potential customers.
- Companies must be sensitive to potential cultural issues related to product design, advertising, and pricing.
How does culture affect human resources? (2 things listed)
- It plays key roles in motivating and evaluating employees.
- The role of a leader is very different around the world (in some parts of the world, the role of the leader is absolute (don’t ask questions, do as they say)).
How does culture affect production and procurement? (3 things)
- Values and attitudes toward change can influence acceptance of new production methods (in some parts of the world, people are very resistant to change).
- Affects plant layout: linear assembly line vs. more group-oriented patterns.
- Norms structure resources acquisition: using social relationships or reliance on price.
How does culture affect accounting and finance?
- Accounting controls directly relate to assumptions about the basic nature of people:
- Tight controls = suggest lack of trust
-Loose controls = suggest people act honestly even without close monitoring.
T or F: In the US, we like to decentralize decision making.
True
How does culture affect preferred leadership styles?
- Desired leadership traits vary by culture (is it hierarchical? is it family-based?)
What are 4 ways culture shows itself?
- Aesthetics
- Religion
- Language
- Gift Giving in Business
Refers to a culture’s sense of beauty and good taste; expressed through art, drama, music, folklore, dance, etc; also applies to ideas about body and physical beauty
Aesthetics
T or F: It is important to know basic tenets of religions represented in your business markets.
True
What are the 5 major world religions?
- Christianity
- Islam
- Hinduism
- Buddhism
- Judaism
What has become the “language of commerce”?
English
What is Hall’s cultural framework called?
Hall’s High and Low Context
In a high/low context country: it matters more about the environment; who says what at meetings.
In a high context country
T or F: In a low context country, there is less verbally explicit communication and less written/formal information
False; that applies to a HIGH context country