Chapter 3- Session 5 Flashcards
What is Business market
organization that buy goods and services that they use to create their own goods and services; than offer to consumers or org.
What is derived demand and when does it occur?
Fluctuations in consumer demand for a company’s products can have repercussions on demand for the company’s supplier’s product. It happens in business-to-business marketing (business market)
In what case does the demand is inelastic
In B2B: product representing a minimal proportion of the cost the consumer pays
What are the types of organizational customer
- for profit companies
- governments
- non-profit organization
What is a wholesaler??
It is a For-profit companie
Intermediaries that create product line for retailers which them offer to a market
what is a valued added resellers
A For-profit companies in B2B market who buy a manufacturers’ product, add value to it, then resell it at higher price.
What type of customers are Hospital, churches and school
Non-profit organization
what is the new style of marketing
attaching value to brand and product.
Which type of organization companies add service
Value Added resellers
Which type of organization is EBay?
End-users
What are the main difference in the demand market structure of B2B and B2C
B2B:
generally geo concentrated market, few cutomers, demand is derived
B2C:
dispersed market, more customers, demand is direct, elastic and less volatile, more stable
In what type of marketing we a relation b/w sellers and buyers complex, with long term and stable relationship
B2B marketing
What are the difference between the buyer behaviour of B2B dan B2c
B2B: purchase made by professional, the decision process of buyer involves numerous actors,
B2C: an individual make the purchase, individual of family buying process, social, pycho and emotional motivation
