Chapter 3: Research Strategies and Methodology Flashcards
sample
a subset of the target population who participate in a research study
population
the entire set of people, animals, events, or things that make up the group to which a researcher is interested in applying the results of her research
random sample
the term used for a sample of the target population that has been drawn using a sampling technique that gave every member of the target population an equal and independent chance of being selected. It is therefore a representative sample of the target population rather than a biased sample.
experiment
the research method that can identify cause and effect relationships between variables. Two elements of an experiment are control and manipulation. An independent variable is manipulated while extraneous variable are controlled. A dependent variable is used to measure the affect of the independent variable manipulation.
independent variable
the variable that is manipulated in an experiment. It is the hypothesized cause in the cause and effect relationship being tested.
dependent variable
the variable that is measured after the manipulation of an independent variable in an experiment. It is the hypothesized effect in the cause and effect relationship being tested.
manipulation
a key characteristic of experiments. The experimenter varies the independent variable so that it is present under one condition in the experiment but not present in the other condition(s). The experimental group receives the independent variable but the control group does not
field experiment
an experiment conducted in a natural setting rather than in a controlled laboratory setting. It is less artificial than a lab experiment, but also has less control than a lab experiment.
correlational research
research conducted in order to describe relationships between two variables measured in a large sample of participants.
correlation coefficient
a measure of the strength and direction of a relationship between 2 variables. The coefficient can range from 0 to 1.00, and can be either negative (scores on the two variables tend to go in opposite directions) or positive (scores on the two variables tend to go in the same direction).
descriptive or observational research
research that is conducted in order to describe characteristics of people, places, or things. Methodologies used include case study, naturalistic observation, interview, and survey
naturalistic observation
a method used in descriptive research to collect information about a person or event. Overt behavior is observed and recorded in a natural setting
case study
a method used in descriptive research to intensively study a unique situation or person
survey research
a method used in descriptive research to collect a lot of information from a large sample of participants
interview
a method used in descriptive research to collect information