Chapter 3 ~ Planning, Developing, and Marketing a Destination Flashcards
A component of the integrated development theory in which one portion of the development can operate at a loss that is compensated by another part of the park or resort.
Balanced Development
Development of a destination in which a single developer encourages complementary businesses in and around the property.
Catalytic Development
The avenues through which a travel products are sold, connecting customers with tourism service providers. (Place part of marketing mix)
Channel of Distribution
A component of catalytic development. Refers to the major developer who provides the basic facilities, major accommodation units, and promotion of the destination
Centralized Development
Locating a variety of tourism sites and products in one area to create easy access for visitors
Clustering
Development of a destination that occurs naturally, without community planning. It is characterized as having a lack of common theme, duplication, and competition.
Coattail Development
When demand changes significantly as a result of price changes. (ie demand drops when prices rise)
Elastic Demand
The process of attempting to determine the future demand for a product/service.
Forecasting
Creating products to fulfill the needs of a specific segment of the total market
Niche (target) Marketing
Alliances formed among various sectors of the tourism industry.
Partnerships
Product, Price, Promotion, Place
4 Ps of Marketing
The use of experts and their accumulated experiences and knowledge to predict the future or likely outcome of events.
Qualitative Forecasting
The analysis of numerical data (current and historical) to help predict the future.
Quantitative Forecasting
Within integrated development, adherence to a common theme.
Functional Form
When demand does not significantly change when prices change (ie gasoline)
Inelastic Demand
A basic system that includes facilities such as roads, sewage systems, water, hydro, etc.
Infrastructure
Term used to describe the service and experience portion of tourism and how unlike a physical product, tourism cannot be sampled prior to purchase.
Intangible
The development of a large parcel of land by a single individual or company to the exclusion of all other developers (ie Disney World)
Integrated Delvelopment
A component of catalytic development; entrepreneurial activities of other businesses succeed because the initial developer succeeds and vice versa.
Interdepency
The satisfactory situation in which the product on offer meets the needs of the target market
Market Match
A written plan used to guide an organizations’ marketing activities for a period of one year or less.
Marketing Plan
The division of the overall market into groups of people who share common characteristics or have similar needs (ie business vs pleasure market)
Market Segmentation
The physical means of supporting and attracting tourists such as land and agriculture, a habitable climate, water supply and natural beauty.
Natural Resources
The special feeling of a destination, created by its unique features(s) used in marketing it.
Sense of Place
The unique characteristics (physical, cultural, historic, etc) that create a sense of place of a destination
USP - Unique Selling Proposition
Current style or preference
Trend
The customers mental estimate of the worth of a product to them
Perceived Value
An intangible concept referring to the genuine warmth extended to visitors by the host destination.
Hospitality of the Host
