Chapter 3 OB Flashcards
Perception
Process through which people receive and interpret information about the environment.
Factors influencing perception
Characteristics of the perceiver, characteristics of the setting and characteristics of the perceived.
Characteristics of the perceiver
A person s past experiences, needs or motives can influence the perceptual process.
Characteristics of the setting
The physical, social context can influence the perception process.
Characteristics of the perceived
Characteristics of the perceived person, object, or event are also important.We talk about them in terms of contrast, intensity, figure ground separation, size and motion.
Selective screening
Allows only a portion of available information to enter our perceptions.
Schemas
Cognitive frameworks that represent organized knowledge developed through experience about other people, objects or events.
Prototype
Is a bundle of features expected to be characteristic of people in certain roles.
The stages to information processing
Attention and selection, organization, interpretation and retrieval.
Impression management
Systematic attempt to influence how others perceive us.
Common perceptual distortions are
Stereotypes, halo effects, selective perception, projection, contrast effects, and self fulfilling prophecies.
Stereotypes
Assigns attributes commonly associated with a group to an individual.
Halo effect
Uses one attribute to develop an overall impression of a person.
Selective perception
Tendency to define problems from one’s point of view.
Projection
Assigns personal attributes to other individuals.
Contrast effect
Occurs when an individual’s characteristics are contrasted with those of others recently encountered who rank higher or lower on the same characteristics.
Self fulfilling prophecy
Predicting something and then the expectation becomes reality simply because one believes it will.