Chapter 3 MIS flashcards by anki gpt
What does Digital Darwinism imply for companies?
Adapt or risk extinction.
Define disruptive technology.
A technology that changes markets but may not meet current customer needs.
What characterizes sustaining technology?
Produces improvements that meet customer demand.
What is the role of the Internet in business?
It enables global communication.
What is HTML used for on the WWW?
Formatting documents on the web.
Name the protocol web browsers use to access web pages.
HTTP (Hypertext Transfer Protocol).
How did the WWW grow in popularity?
Microcomputer revolution, networking, and easy browser software.
Define ebusiness.
Includes ecommerce plus internal and external business activities.
How does information reach impact a business?
Expands communication to a global audience.
What is mass customization?
Tailoring products to customer specifications.
Explain disintermediation.
Direct sales online without intermediaries.
What is stickiness in web metrics?
Duration visitors stay on a site.
How does viral marketing work?
Users share marketing messages exponentially.
What is the role of clickstream analytics?
Tracks visitor actions on a website.
Describe a B2B ebusiness model.
Business transactions between companies.
