chapter 3 conceptual Flashcards
T/F: in general, if an action increases a firm’s value by providing benefits with a value greater than any costs involved, then that action is good for the firm’s investors
true
T/F: to enable costs and benefits to be compared, they are typically converted into cash value at the time the benefit is received
false
T/F: costs and benefits must be put in common terms if they are to be compared
true
T/F: whenever a good trades in a competitive market, the price determines the value of the good
true
which of the following is the overarching principle that a financial manager should follow when making decisions?
decisions should increase the value of the firm to its investors
what is a competitive market?
a market in which a good can be bought and sold at the same price
a U.S.-based manufacturer of sunscreen is contemplating using funds to purchase court side advertising at major tennis matches such as the French Open and the Australian Open. advertising at such well viewed international events will then raise domestic sales of the manufacturers products. which of the following factors is the most relevant when analyzing this decision?
the cost of the court side advertising at the tennis matches
a firm that provides tax services to the public intends to offer a premium tax-return service at a higher price than their current services. the managers of the company ask experts in marketing to determine how much an effective ad campaign for such a service would cost, and by how much sales would increase. they consult experts in economics to calculate the increases in revenue from the success of the campaign, experts in operations to determine the cost of offering the service, and experts in strategy to anticipate possible counter-moves by competitors. which of the following points about the role of financial managers does this example illustrate?
real-world decisions are complex and require information from many sources if the decisions are to be valid
why is the personal decision a financial manager makes as to whether to buy or to rent an apartment as a personal residence most like the professional decision that manager makes as to whether her firm should try to acquire a stake in a fast growing new internet-based company?
both decisions should be made based upon the tradeoff benefits and costs across time
which of the following statements regarding the cost-benefit analysis is NOT correct?
in the absence of competitive market, we can use one-sided prices to determine exact cash values
steve is offered an investment where for every $1 invested today, he will receive $1.10 at the end of each of the next five years. steve concludes that in five years he will have $1.10 for every $1 invested and that this investment will increase his personal value.what is steve’s major error in reasoning when making this decision?
he ignores the fact that the costs and benefits of the investment are not stated in the same terms
whenever a good trades in a competitive market, the ___ determines the value of the good
price
T/F: the law of one price states that if equivalent goods or securities are traded simultaneously in different competitive markets, they will trade for the same price in each market
true
T/F: if an arbitrage opportunity exists, an investor can act quickly in the hope of making a risk-free profit
true
which of the following best explains why market prices are useful to a financial manager when performing a cost-benefit analysis?
they can be used to convert different services and commodities into equivalent cash values which can be compared
a coin collector treasures his 1969-S doubled die obverse Lincoln cent because he found it in his pocket change, rather than purchasing it. he can sell it on the open market for $35,000, but would only sell it for at least twice that price, due to sentimental value to him. it is anticipated that the coin will increase in market value in the foreseeable future. what is the value of the coin?
$35,000, since this is the price that the coin would fetch on the open market
which of the following best describes the valuation principle?
the value of a commodity or an asset to a firm or its investors is determined by its competitive market price. when the value of the benefits exceeds the value of the costs in terms of market prices, the decision will increase the market value of the firm