Chapter 3 Changing Filipino Society: Values, Demographics, Families

Question 1

widely held Belief that affirm what is desirable

Answer 1

Cultural Values

Question 2

Observable Shifts in behavior, including consumption behavior, often reflect shifts in_________

Answer 2

Cultural Values

Question 3

7Ms of Filipino Core Values

Answer 3

1. Maka-diyos
2. Makatao
3. Maka-Kalikasan
4. Makabansa
5. May Bayanihan
6. May Pag-Asa
7. LOL

Question 4

Examples of chosen 7Ms (5)

Answer 4

1. Maka-Diyos - St. Paul Publication - Has some books about Religion
2. Maka-Kalikasan - KawayanPH - Bamboo watches
3. Makabansa - LEGAZY - BayBayin Bags
4. May Pag-Asa - BDO - “We Find Ways” Commercial in that commercial people are Struggling but they get motivated by something and kept on going
5. Makatao - Mcdonald Commercial (LGBT) Shows respect and acceptance of gender differences

Question 5

Prescribe a society’s relationship to its economic and technical as well as its physical environment

Answer 5

Environment Oriented Values

Question 6

Reflect a society’s view of the appropriate relationships between individuals and groups within that society

Answer 6

Other-Oriented Values

Question 7

Marketing Strategy and Values

Answer 7

1. Green Marketing
2. Cause Related Marketing
3. Marketing to LGBTQ Consumers
4. Gender Based Marketing

Question 8

• Developing product whose production, use or disposal is less harmful to the environment than the traditional version of the products.

Answer 8

Green Marketing

Question 9

Developing Product that has positive impact on the environment

Answer 9

Green Marketing

Question 10

Tying the purchase of a product to an environmental organization or event

Answer 10

Green Marketing

Question 11

FTC Green Guide: (2)

Answer 11

1. Qualifying Claims
2. Third party certification and seals

Question 12

Promoting something that doesn’t jave any evidence or support in the environment

Answer 12

Green Washing

Question 13

Meaning of CRM

Answer 13

Cause Related Marketing